Fill the the blanks:
“I am building this for someone like __________, who wants __________, but is struggling with __________.”
This becomes your grounding statement, something you can return to whenever decisions feel noisy or confusing.
Your ideal customer will evolve. This isn’t a rulebook. It’s a starting point. A compass that keeps your business rooted in real people instead of vague audiences.
Comment below your ideal customer with the format above!
