After a career in Los Angeles, Aljolynn Sperber returned to her hometown with a vision. She became the Executive Director of Visit Kitsap Peninsula, combining her marketing skills with her passion for her community. Her goal is to both promote the area to visitors and build a strong sense of belonging for locals.
This is not just about attracting tourists; for Aljolynn, it’s about making everyone feel welcome. This involves partnering with local businesses and prioritizing core values. "The overall story is we want people to feel like they belong when they come here," she shares on the
Be A Marketer podcast, a series dedicated to helping Constant Contact customers succeed with marketing.
In this episode, host
Dave Charest
and Aljolynn dive into her strategies for destination marketing. They discuss the need for a modern, mobile-responsive website and how she uses data to inform her decisions. They also cover the value of email segmentation and how she engages her audience with polls and surveys.
Tune in to discover how Aljolynn balances innovation with tradition, cultivates meaningful community connections, and consistently promotes her core values, while boosting Kitsap.
Additional Resources:
- Why a Mobile Responsive Website Matters
- Mobile-Friendly vs Mobile-Responsive
- Goal Getter: 3 Email Marketing Goals to Set for the New Year
- Survey Questions: Find the Best Tools for Crafting Effective Surveys
- Set up to automatically resend to contacts who don’t open their email feature in Constant Contact
Meet Today’s Guest: Aljolynn Sperber of Visit Kitsap Peninsula
👩💼
What she does:
Aljolynn is the Executive Director of Visit Kitsap Peninsula, the official tourism organization for the Kitsap Peninsula in Washington state. She is focused on promoting tourism while also making sure locals feel a sense of belonging in their community. She uses her background in marketing and her love of the area to make Kitsap a great place to visit and live.
💡 Key quote:
"I love data and what it can do for people. And so take advantage of any data that you can get from Constant Contact or any other tool that you're using to help inform your decisions and make a really good impact for the community that you're living, working, playing in."
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