does an email preview pane count an email as 'opened'?

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DennisG015
Participant

does an email preview pane count an email as 'opened'?

If a prospect has their Outlook set up to show emails in a preview pane, does Constant Contact count that email as an 'open' even if the person never specifically clicked on it to open it?     

1 ACCEPTED SOLUTION
William_D
Moderator

Hello @DennisG015 ,

 

Opens are tracked based on an invisible 1x1 pixel image included automatically in all emails sent through us. Unless the preview is allowed to show images, the "open" won't be tracked. If the preview does allow images to show, then the open will likely be tracked. I'd recommend going through this article on how opens are tracked for more info.


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William D
Community & Social Media Support
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1 REPLY 1
William_D
Moderator

Hello @DennisG015 ,

 

Opens are tracked based on an invisible 1x1 pixel image included automatically in all emails sent through us. Unless the preview is allowed to show images, the "open" won't be tracked. If the preview does allow images to show, then the open will likely be tracked. I'd recommend going through this article on how opens are tracked for more info.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William D
Community & Social Media Support
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

Anyone can be a marketer! Visit our Blog & Resources page to brush up on the latest tips and tricks.