What's New in Constant Contact: Winter 2025

[Natasha_S]

What’s New in Constant Contact!

Kick off 2025 with some serious marketing muscle! Our latest product updates are designed to make your life easier and your audience bigger. From streamlined tools to a personalized experience, we’ve got you covered. Check out the latest updates!

Engage your social audience with video

Boost your social posts with short videos

Easily upload your videos to social media using Constant Contact and watch the likes, comments, and shares roll in! Share it across Facebook, Instagram, and LinkedIn all at once. No more juggling multiple logins, just pure engagement magic!

Gauge your audience sentiments

Let your audience speak up and show how they feel
With our new visual rating scales, you can easily ask customers how they feel about your product, service, or statement. It’s now part of the feedback block in the email editor, alongside surveys and polls. Get the insights you need in a fun, interactive way.

Grow your list

Turn social followers into marketable contacts
Now in beta and accessible to all users, our latest list growth tool — Lead Magnet — lets you design a fun, interactive survey that draws attention. With the help of AI, you can create a lead magnet in under two minutes and turn casual followers into marketable contacts. You’ll receive a notification the moment a new contact joins your list.

Find the tools you need to grow your audience
Head over to the new Audience Growth Center to explore new ways to expand your reach, capture new contacts and nurture your new subscribers. Everything you need to know to take your first steps is presented in one place.

Manage your contacts with more flexibility

No email, no problem
Instantly connect with your audience through text messaging with our SMS marketing feature, available for US users. No email? No problem With our latest update, just a contact name and phone number is all you need to create a contact record!

Effortless contact management with unlimited fields
Quickly add and organize multiple contacts with an intuitive, modern layout. Enjoy unlimited fields, including one for managing SMS marketing subscribers. Save time, reduce errors, and enhance targeting for better results.

Quickly review contact activity
Enjoy a cleaner, more organized Contact Activity Page with a modernized layout for easier navigation. While functionality stays the same, the new status column lets you quickly spot recent activity.

Keep those MS Dynamics leads in sync
Customers using Microsoft Dynamics CRM for Sales teams can now integrate to schedule a one-way sync of contacts and leads. Customers can confidently market to their pipeline using Constant Contact knowing that their lead lists are up-to-date.

More personalized user experience

New dashboard for smarter, easier marketing!
Jumpstart your marketing with a sleek, redesigned dashboard tailored to your goals. Get clear next steps with personalized content and enjoy effortless navigation with the new left-side menu.

Campaign Builder: Easier, Faster, Done!
Campaign Builder just got smarter! Enjoy better prompts to get started, a smoother workflow, and a live preview — all in one place.

Need help? Mobile app users can now schedule a call
Pick a time that works for you and connect with a Constant Contact rep — right from the app, thanks to our new Calendly integration. Support made easy!

Do more with automations

Seamlessly import html emails for new automations
Easily import HTML email templates from other platforms when creating new automations. With a more compatible workflow, you can keep your branding consistent and simplify onboarding with less hassle!

Missing out on automations? Try them free for 30 days!
If your plan doesn’t include automations, now you can test them free for 30 days. Build powerful workflows with advanced triggers, custom paths, SMS sends (in US), and more. Love it? Upgrade to Premium within 30 days to keep it going!

Manage your accounts more effectively

Automation sharing: Build once, use everywhere
No more manually recreating automation flows. With Automation Sharing, you can create automation paths once and easily share them across your sub-accounts. Save time, reduce errors, and streamline your workflows!

Dynamic images for central send: Personalized at scale
Send large-scale communications with local flare. Now, dynamic images and logos let you tailor messages to each sub-account’s unique audience or brand—effortlessly.

Solving unique event needs

New flexibilities when setting up event registration forms
Not every field in your registration form needs to be required. As an event host, you can now choose which fields are mandatory based on ticket type. This allows you to collect the right information—whether from the person completing the form or the actual ticket holder.

Simplifying the ticket selection process
Ensure registrants select only one ticket type from multiple options. You can also mark a ticket as required to prevent registrants from skipping out on your primary entry ticket.

Re-use an existing email as an invitation
Need to follow up with those who haven’t responded to your invitation? Now you can copy any previously sent emails within your account, saving time and effort—no need to start from scratch!