Here’s my question: How can I do accurate A/B testing when I’m finding discrepancies in Constant Contact's metrics and my analytics?
Solved! Go to Solution.
Hello @DennisD8 ,
If these contacts' networks / security programs are using bots to scan for malware, or they're distribution lists / auto-forwarding to larger groups of people, then the numbers are going to be skewed regardless.
To be frank, the reporting info for these contacts simply won't be viable ever. If you're wanting to keep them separate for the sake for your reporting, then I'd advise isolating these contacts to a new list meant for contacts that auto-forward or use bot security checks, and send separate email copies to that list. That way your main emails to your direct, human contacts will have more accurate reporting.
If you'd like the step-by-step process of what I'm describing:
Beyond that, there's not much else you can do from your end as you're already self-authenticated. Our devs are constantly trying to identify the various programs that utilize this functionality, so they can set our system to ignore the behavior and triggers from these particular programs. If, after setting your account up for self-auth, the click rates continue to be inflated or worsen, then it may be worth calling in. That way our general support or higher level technical team can see if there's any further info that can be gleamed from the content of the emails with you live on the phone, or to see if the domains of the contacts that are seeming to bot-click them show any other particular consistencies we can track.
Hello @DennisD8 ,
If these contacts' networks / security programs are using bots to scan for malware, or they're distribution lists / auto-forwarding to larger groups of people, then the numbers are going to be skewed regardless.
To be frank, the reporting info for these contacts simply won't be viable ever. If you're wanting to keep them separate for the sake for your reporting, then I'd advise isolating these contacts to a new list meant for contacts that auto-forward or use bot security checks, and send separate email copies to that list. That way your main emails to your direct, human contacts will have more accurate reporting.
If you'd like the step-by-step process of what I'm describing:
Beyond that, there's not much else you can do from your end as you're already self-authenticated. Our devs are constantly trying to identify the various programs that utilize this functionality, so they can set our system to ignore the behavior and triggers from these particular programs. If, after setting your account up for self-auth, the click rates continue to be inflated or worsen, then it may be worth calling in. That way our general support or higher level technical team can see if there's any further info that can be gleamed from the content of the emails with you live on the phone, or to see if the domains of the contacts that are seeming to bot-click them show any other particular consistencies we can track.
If my website and 3rd party analytics can tell the difference between an actual open and a bot open - why can't Constant Contact?
Because they're wholly different systems, ways of tracking clicks / links and access, and a myriad of other factors.
Featured Article
When it comes to email marketing, design plays a huge role in grabbing attention and keeping your readers engaged.
See ArticleFeatured Thread
Have you ever wondered who or what is on the other side of a spam email? Take 10 minutes out of your day and watch this lighthearted video!
View threadFeatured Thread
Discover the process of transforming PDFs with multiple pages into image files directly on Constant Contact.
See ArticleWe’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.
Start Here