Solved: Difference between landing page and campaign - Constant Contact Community

BernhardK5 · ‎05-27-2021

I do not fully understand / grasp the difference between landing page and a campaign... what is the actual benefit of creating a landing page versus creating a campaign?

William_A · ‎05-27-2021

Hello @BernhardK5 ,

A landing page is a type of campaign. Campaigns include emails, surveys, social posts, automation series, etc.

A landing page is like a little single-page website that can be used for provide easily accessible redirect links, various bits of information, sign-up forms, online store specials, etc. A landing page wouldn't really replace the other campaign types, as each campaign type serves a separate service.

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William A
Community & Social Media Support

View solution in original post

William_A · ‎05-27-2021

Hello @BernhardK5 ,

A landing page is a type of campaign. Campaigns include emails, surveys, social posts, automation series, etc.

A landing page is like a little single-page website that can be used for provide easily accessible redirect links, various bits of information, sign-up forms, online store specials, etc. A landing page wouldn't really replace the other campaign types, as each campaign type serves a separate service.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support

Difference between landing page and campaign

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