Open Rate Percentage Not Updating Despite More Opens

[HopeHealth]

I am noticing that on several email campaigns, our open rate percentage and open number is staying stagnant, even though additional individual opens are appearing under the "opens" list. So, people are continuing to open the email, but these opens are not translating into the percentage and opens listed numerically. I have checked the same campaign's rate for close to a month and percentage is not increasing to reflect individual opens that are being shown in the "opens" list. How to ensure percentage and open number is updated to reflect these?

[William_A · Accepted solution]

Hello @HopeHealth ,

Your email's open rate will only reflect unique opens, not all opens, so those numbers won't be changing if the same people are regularly looking back at your emails. Additionally, updates to sent emails' reporting will diminish in frequency over time to avoid server overloads. For the first 48hrs, all data should be updating at least every 10-15 min, then after the first week it'll begin updating much, much less frequently. It will, however, continue to track that info as long as you have an actively paid account.

Also, keep in mind that opens tracking requires the 1x1 pixel tracking image to be downloaded / viewed in the email program - so if these new openers or their email clients aren't allowing images to display then it won't be able to reflect on the email's reporting.

See also:

Email reporting overview