Tracking Sign-Ups from Meta Ads with Constant Contact Forms: Help Needed
I’m running a Meta Ads campaign where the ads lead users to a landing page on my website. That page has a Constant Contact sign-up form embedded, and I want to track how many people sign up through the ads.
Here’s where I’m stuck:
1. No “Thank You” Page: Constant Contact doesn’t give the option to redirect people to a dedicated “Thank You” page after they sign up, which would’ve made tracking easy.
2. Can’t Track the Sign-Up Button: The sign-up button on the Constant Contact form can’t be tracked using Meta’s Website Event Setup Tool. It doesn’t highlight the button, so I can’t track clicks or conversions that way.
So, with these limitations, how can I still track how many people are signing up through my Meta Ads?
4 replies
Best reply by William Alkhest
Hello @RafaelS217 ,
If you're wanting to truly track sign-ups through an ad, I'd recommend using a lead ad instead. If you're preferring to fully redirect prospects to your website first, then the exact numbers may be skewed since the tracking for new sign-ups is disconnected from the tracking for ad interactions.
You can also utilize a sign-up landing page as part of the regular ad, which includes a customizable thank you page that can also link to your main website.
