I'm having a hard time trusting the analytics between our email campaigns and landing pages. For example - our newsletter analytics showed that 32 people clicked to go to our landing page - but our landing page, which was only promoted in this 1 newsletter, shows over 600 visits from that email campaign. To make it even more confusing - the bulk of those clicks came at exactly the same time - the time the email was sent. These can't be accurate. What could be causing this? Why are the analytics so skewed?
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