We want to hear your thoughts on high-level Reporting!

Hi all! I hope the New Year is treating you well as we head into 2026. I've been working on the roadmap items for the Reporting team and wanted to get some community feedback for one of the ideas we're considering: a proper omni-channel reporting view.

Right now, the Reporting area focuses on three main things: information about your emails, contact growth, and (if you have something like Shopify set up) revenue tied to your marketing efforts. We want to start offering a holistic, "zoomed out" view across all of your marketing so you can see how your emails, SMSes, events, and other areas are performing in one place.

There are three areas we're going to focus on for this work:

1. How different marketing channels contribute towards things like revenue and engagement

2. Having one place to see channel-level metrics (expanding on the work we've done for Emails and Social Posts to other areas)

3. Helping you make sense of your metrics (why are they changing? are the numbers good or bad? what can I do about it?)

How different channels contribute to overall performance

The first part of this work would be to highlight how different areas contribute to metrics and stats that you care about. Here are some hypothetical questions we might try to answer:

• Where are my new contacts coming from?

• How do my different marketing channels contribute to revenue growth?

• What does engagement look like across the channels I'm using?

Expanding and consolidating our channel-level reporting

The second part is about consolidation, making sure you can get high-level reporting information for each channel in one place. We only have this kind of "10,000 foot view" reporting in place for Emails and Social Posts today, so we need to start building out support for things like Events, Landing Pages, and other areas.

Making sense of the numbers

The third part is about helping you make sense of the metrics.

• Why are things increasing or decreasing?

• Is this a "good" value or does it need improving?

• How am I benchmarking against peers in my industry?

• What can I do about metrics that need improvement?

That last bit is really important to us -- saying things like "Your open rate is 6%, this is less than your industry average of 12%." is...sort of useful, but being able to offer practical advice about what to do about it (and maybe do it for you) feels like it would be more impactful.

For example, if you had a low Open Rate for your emails, there are a few things we could look at:

1. Improving your subject lines and pre-headers through A/B testing

2. Changing the frequency that you email your audience

3. Sending out your emails on a different day or at a different time

Concepts / Wires

Here are a couple of high-level concepts we've been talking about (super early, mostly just to ground this conversation):

What we'd like to hear from you

1. What challenges do you have with making sense of your marketing performance?

2. Would you expect Constant Contact to offer advice on how to improve metrics? If so, how much help would you want us to offer (pointing to KB articles, in-product education, enabling things like A/B testing and walking you through it, etc).

3. What would you expect to see in a high-level overview of all of your marketing in a given time period?

4. Any other thoughts, comments, etc!

Thank you all very much in advance!

--Kyle