Feedback request: Reporting concepts and insights for Emails

Hi folks, Kyle here!

For those who don't know me, I'm the Product Manager for Reporting & Analytics here at Constant Contact. I'm doing some research on how we can help customers get more out of their statistics: why they're rising or falling, what you can do about that, and interesting insights that might make you tweak something in a future campaign.

I have a couple of simple mockups that I'd love to get some feedback on. They're a little wordy, and I want to make sure that they're "glanceable" -- you should be able to tell pretty quickly how something is performing and what you might be able to do to make the next campaign even better.

This is very early, but we're trying to help customers understand the importance of their metrics and why they're performing the way they are. Knowing that, we can offer to do certain things for you, like set up Resend to Non-openers (RSNO) or optimize a send time.

There's a separate stream of work focused on our heavy Reporting users (exporting, more detailed ways to slice data, etc), and I'll post here when we start looking for some feedback on those too.

Thanks in advance all, I appreciate it!

--Kyle