How often should I send emails?

We advise clients to send an email generally about 1-3 times a month but at least once a month to stay on top of customers’ minds. Constant Contact has a great feature that allows you to resend to non-openers. With this feature, you can send the same email several days later to those who didn’t see it the first time or meant to open it at a later date and then forgot to go back. The advantage of this feature is that you can schedule the resend to non-openers at a different time of day and week. For example, if you send your initial email mid-week, in the morning, you can send the resend to non-openers later in the week in the late afternoon. We use this feature for some clients and find it helpful, especially if we have a client that is open 24/7. It allows us to send the email during the week and a resend on a weekend morning. Open rates always increase when we use this feature. You can find it when you schedule the email. Here is a screenshot of the feature. Reach out if you have any questions. I’m always happy to help!