Sudden increase in Opens
My Open rate went from around 800 to 1900 - I like to think this is because of me but I doubt that. Was there and error in reporting open rates recently?
4 replies
Best reply by William Alkhest
Hello @SteveH73 ,
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If the recipients are downloading the 1x1 tracking pixel, then it's going to count as an open. If they're using a security program to download this image to scan it for malware, it might affect the unique open track, similar to how clicks may be affected if the security program "clicks" links to check them.
Was there any difference in the sendouts with the higher open rate, compared to other sendouts you've done? A different list, significant difference in email content or subject, a change of sending address, or anything to that effect?
