More than half of small businesses admit to putting off their marketing, not because they don't want to do it, but because they don't have enough time. This free one-hour webinar shows you how to use Constant Contact's AI-powered multichannel campaign builder to generate a complete marketing plan across email, social media, and text in minutes, not hours.
Sessions run Monday–Friday, multiple times daily from 4:00 a.m. to 4:00 p.m. Eastern Time.
Register for a free session →
Can't make a live session? Register anyway — we'll send you a recording to watch at your convenience.
What You'll Learn
This session covers the strategy behind multichannel marketing and a full live demo of Constant Contact's campaign builder:
Why multichannel marketing drives better results — and how email, social media, and text each play a different role in moving customers closer to your business
The Party Principle — a simple framework for understanding how to use each channel strategically
How to set up your Brand Kit — so every AI-generated email, post, and campaign starts already branded to your business
How to use the Multichannel Campaign Builder — Constant Contact's AI tool that generates a full marketing plan from a short business description
How to select your goal, timeframe, and channels — and let the AI suggest dates, copy, and content for each
How to review and edit AI-generated emails — replacing stock images, linking buttons, adjusting copy, and customizing tone
How to schedule and post to social media — Facebook, Instagram, TikTok, and LinkedIn from one place
How to review and send AI-generated text messages — with links, emojis, and personalization
How to add or remove campaigns from a marketing plan — including adding emails you've already created
How to read multichannel campaign reporting — opens, clicks, impressions, reach, and engagement across all channels in one view
How to add SMS text messaging to your Constant Contact account — and what setup is required before you can send
The Party Principle: How Each Channel Works Together
Think of your three main marketing channels like different parts of a party:
Social media is the big party. It's public, it's where you meet new people, and it's how you introduce your business to audiences who don't know you yet. Not everyone will see what you post, but it's your broadest reach.
Email is the after party. You've found people who want to stay connected — they've opted in and said yes to hearing from you. Email goes straight to their inbox and lets you share more detail, more images, and a more complete message than a social post.
Text messaging is the VIP party. Your most personal channel, reserved for your most engaged contacts. Text is best for time-sensitive offers, exclusive deals, and short urgent messages. It has character limits, so keep it concise — but that exclusivity is what makes it powerful.
A multichannel campaign uses all three together. For example: a social post announces an upcoming promotion → an email provides the full details to your subscriber list → a text message goes out as a final reminder the day before it ends.
Frequently Asked Questions
Is this webinar free? Yes, completely free for all Constant Contact users and anyone looking to improve their marketing.
How long is the webinar? Approximately one hour, including a live Q&A window throughout the session.
What times are sessions available? Monday–Friday at 4:00 a.m., 7:00 a.m., 10:00 a.m., 1:00 p.m., and 4:00 p.m. Eastern Time. Register at the link above to pick the time that works best for you.
Will I get a recording if I can't attend live? Yes — register for any session and we'll send you the recording automatically, whether you attend live or not.
What is the Multichannel Campaign Builder? The Multichannel Campaign Builder is an AI-powered tool inside Constant Contact that creates a complete marketing plan for you. You enter a description of your business, choose a goal (attract new customers, increase engagement, keep people informed, promote an event, etc.), select a timeframe, and choose your channels. The AI then generates emails, social posts, and text messages — with copy, suggested images, and recommended send dates — all branded to your business. You review, edit, and schedule from there.
What marketing goals can I build a campaign around? The builder offers goals including attract new customers, keep people informed, increase engagement, promote an event, launch a product, and drive donations. You can also add specific context — for example, a limited-time promotion, a new menu launch, a fundraiser, or behind-the-scenes content — and the AI tailors everything to that.
What channels does the campaign builder support? Email, social media (Facebook, Instagram, TikTok, LinkedIn), SMS text messages, and events. You can uncheck any channel you aren't using. If you don't have SMS set up yet, you can remove text messages from the plan and add them later.
What social media platforms can I post to through Constant Contact? Facebook, Instagram, TikTok, and LinkedIn. You connect each platform once by logging in through Constant Contact's social tool, and then you can post and schedule to all of them from one place. Note: links aren't clickable in Instagram or TikTok captions, so for those platforms you'd direct followers to a link in your bio. You can also customize the caption separately for each platform if you want slightly different messaging.
How far in advance can I plan campaigns? As far out as you want. The builder defaults to four weeks, but you can extend the timeframe to cover a full season, quarter, or longer. For example, if you have an event in the fall, you can start promoting it now and build a plan that runs all the way to the event date.
How long does it take to generate a campaign? Usually one to two minutes. The builder runs in the background, so you can step away and come back to it — you don't have to sit and wait.
How good is the AI-generated content? Think of it as getting seventy-five percent of the way there for you. It writes copy, selects stock images relevant to your industry, assigns suggested send dates, and structures the campaign around your goal. Your job is to review, replace stock images with your own photos, link up call-to-action buttons, make sure the voice sounds like you, and schedule. The more detail you put into your initial business description, the better the output.
Can I edit the AI-generated emails, posts, and texts? Yes — everything is fully editable before you schedule it. For emails, you can replace images, edit copy, add links, change colors and layout, and use the "Write with AI" button inside any text block to rewrite sections in a different tone. For social posts, you can swap images, edit captions, add hashtags and emojis, and adjust per platform. For text messages, you can edit the copy, add a link, add emojis, and personalize with contact fields like first name.
What should I do before building my first campaign? Set up your Brand Kit first (under Assets → Brand Kit). The campaign builder pulls your logo, colors, and theme into every email it generates — so if your branding isn't in there yet, the output won't match your business. You can scan your website to pull in your branding automatically, or upload assets manually. It takes just a few minutes and makes every future campaign look consistent.
Can I add an email I already created to a marketing plan? Yes. Go to your Emails list, click the three dots next to any draft, and select "Add to" — then choose the marketing plan. The email will appear in the plan without a scheduled date. Open it, go to the Schedule page, add a send date, save as a draft, and it will appear on your campaign calendar.
Can I remove something from a marketing plan I don't need? Yes. In the Campaigns → Multichannel view, click the three dots on any item and select "Remove from." The item stays in your account as a draft — it's just removed from that particular plan. You can also delete it entirely if you don't plan to use it.
How do I add SMS text messaging to my Constant Contact account? Go to your account settings and find the SMS tab, or go to Billing → Add-ons. SMS is included in the Premium plan — if you're on Premium, you should already have access. For other plans, it's available as an add-on priced by the number of messages you send per month. Once added, you must register your business before you can send messages — the registration process verifies your business is legitimate, requires your EIN or tax information, and takes a few days to approve. Start this process immediately so you're not waiting when you want to send. The Getting Started with Text (SMS) Marketing webinar covers the full setup process.
Can I run more than one marketing plan at a time? Yes. You can create multiple campaigns with different goals and timeframes running simultaneously. Just be mindful of overlap — if two campaigns are going to the same audience at the same time, you may be sending too frequently. Build plans around different goals (one for a promotion, one for ongoing engagement) or stagger the timing.
How does multichannel campaign reporting work? In the Campaigns → Multichannel view, you get a summary of results at the top — email sends, opens, and clicks; social media impressions, reach, and engagement. Below that, each individual item in the plan shows its own results, and you can click into any one for detailed reporting. Review reporting as campaigns run — if something isn't performing, you can unschedule it, edit it, and reschedule before it sends.
What if I don't have a big audience yet on social media or SMS? Start with email and social — those are the easiest channels to begin with. You can add text messaging once your SMS list grows. For social media, the campaign builder lets you post to whatever platforms you're active on, and you can uncheck any you aren't using. Growing your audience is a separate step — see the How to Grow Your Email & SMS List webinar for tools and strategies.
Who hosts the webinar? The Constant Contact Webinar Team. Questions after the session? Reach out through the resources listed below.
Next Steps After the Webinar
Set up your Brand Kit — go to Assets → Brand Kit, scan your website or upload your logo and colors manually. Do this before building your first campaign.
Go to Campaigns → Multichannel and click Create
Choose your goal — start with whatever is most pressing: a promotion, an event, or just staying top of mind
Fill in your business description — the more detail you give, the better the output. Up to 2,000 characters; use complete sentences
Set your timeframe — four weeks is a good starting point
Select your channels — uncheck anything you aren't using yet
Review, edit, and schedule — replace stock images, check links, adjust copy, and set your send times
Related Webinars
Getting Started: Upload Your Contacts & Send Your First Email — start here if you haven't sent your first email yet
How to Grow Your Email & SMS List — build the audience your campaigns will reach
Build a Multi-Channel Marketing Plan (this session)
View all upcoming webinars and register →
Additional Resources
Knowledge Base — written how-to articles, short tutorial videos, and QuickStart guides. Available 24/7. Also accessible via the ? icon in your Constant Contact account.
Ask a Trainer — free drop-in virtual sessions with a Constant Contact expert, Monday–Friday 10:00 a.m.–4:00 p.m. ET. No registration required.
Contact Support — chat with a live agent Monday–Friday 3:00 a.m.–8:00 p.m. ET, or call 866-289-2101 (Monday–Friday 8:00 a.m.–8:00 p.m. ET).
Help Center — full library of documentation, FAQs, webinars, and learning resources in one place.
Constant Contact Community — ask questions, share tips, and connect with other Constant Contact users and experts.
