Campaign creation: Getting started with Constant Contact

Welcome to part 4 in our getting started series. For prior steps please see:

1. Account Set-Up

2. Building your brand checklist

3. Adding contacts to your account

If you are just getting started with creating and managing your email campaigns, we have put together a quick checklist of tasks to help you hit the ground running. Log into your account and follow these steps to set yourself up for success!

1. Get to Know the Email Editor

Designing professional, great-looking emails is easy with Constant Contact. Here are the key steps to familiarize yourself with the tools:

• Apply your branding: Automatically apply your branding to your emails to keep things consistent.

• Draft your first message: Start by choosing to create an email.

• Customize your template: Add, arrange, or delete elements in your email template until it looks exactly how you want it.

• Save time writing: Use the Content Generator to write email content for you.

2. Apply Best Practices

The right subject line or length of your email can work to improve your performance. Here is what you need to know to optimize your campaigns:

• Learn how to optimize the subject line of an email.

• Review our pre-send checklist.

• Check out the click rate checklist.

• Read up on Email Design: The Ultimate Guide on our blog.

3. Preview, Test, & Send

It's always a good idea to preview your email before sending it to your contacts. Here is how you can ensure everything is perfect:

• Check your email for errors.

• Preview your email to see how it looks on different devices.

• Send a test version of your email to yourself or a colleague.

• Finally, schedule and send an email.

4. View Your Results

Once your campaign is out in the wild, you will want to measure the success of your emails with real-time, easy-to-understand reporting:

• Navigate to view your email reporting.

• Get familiar with the overview on the Email Details page.