Amend quiet hours for SMS

Please consider amending the quiet hours for the morning to allow for texts to be sent by 8am.

Best reply by Chris S

Hi everyone,

Thank you for your ongoing feedback and for sharing your specific use cases. We completely understand that if you are trying to notify your staff about a weather-related office closure, waiting until 8:00 a.m. to send the text defeats the purpose!

While giving users the ability to manually override or amend SMS Quiet Hours remains Acknowledged by our product team, we want to clearly explain why this hard limit is currently in place: Strict Legal Compliance.

Constant Contact’s SMS feature is built and registered specifically as a Promotional Marketing tool. Under the federal Telephone Consumer Protection Act (TCPA) and even stricter state laws (like in Florida), it is illegal to send marketing text messages before 8:00 a.m. or after 8:00 p.m. in the recipient's local time zone. Violating this can result in massive fines per text message. To protect our users from these legal penalties, our system hard-codes the 8:00 p.m. to 8:00 a.m. Quiet Hours across the platform.

Many of you noted that you are sending internal staff updates or emergency weather closures. While these types of "transactional" or "emergency" messages are legally exempt from the TCPA marketing quiet hours, our current platform architecture applies the strict marketing rules to all SMS sends. We do not currently have a separate, dedicated "Emergency Broadcast" pipeline that bypasses these marketing safeguards.

We will keep this idea marked as Acknowledged so our development team can continue to track the high demand for a transactional/non-marketing SMS pipeline in the future. Thank you again for sharing your feedback!

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Status
Acknowledged
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27 replies
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