SMS - Add Additional Business Types During Registration Process

Hi everyone,

Thank you for your feedback regarding the SMS registration process! We completely understand how confusing it is to fill out an official tax or business form and not see a category that accurately reflects your specific organization.

While adding more granular business types like "Religious Organization" to the registration drop-down remains Acknowledged by our product team, we want to provide some transparency on why those options are currently limited, and why our Support team gave you that specific workaround.

When you register for SMS marketing, you aren't just registering with Constant Contact. By law, your business information is actually being submitted directly to The Campaign Registry (TCR).

TCR is a third-party, independent organization mandated by major US mobile carriers (like AT&T, Verizon, and T-Mobile) to vet and approve every business that wants to send text messages. The drop-down menu you see in Constant Contact is directly tied to the specific, limited list of approved business categories that TCR accepts.

Because TCR does not currently offer a dedicated "Religious Organization" category in their system, we cannot natively add it to our form without causing your registration to be instantly rejected by the carriers.

Our Support team gave you the exact right advice! For organizations that do not fit perfectly into TCR's rigid categories, the telecommunications industry standard is to select the closest overarching category (such as Education, Non-Profit, or Charity). Selecting this will not negatively impact your account; it simply ensures your registration passes TCR's automated vetting process so you can start texting your audience.