I have a client who was having trouble with his email campaigns.
While he was sending consistently - monthly - the emails had poor results.
The background of each email was different, straying from his color palette.
Fonts varied.
Sections were inconsistently labeled
The imagery had different sizes and placement
Timing of the email sends were inconsistent
Open rates were 14-18%.
Engagement was under 0.5%
When I took over the creation and sending of the email, branding became consistent, the fonts were consistent, and sections were consistent and in the same part of the email each month.
Open rates are now consistently near 40%.
Clicks are up dramatically.
If your emails are getting inconsistent results, try these tips and you should see significant improvement in your results.
