Who I’m Focused on Serving
This month, my focus is on members of the Green Mountain Writers Group, especially writers who are publishing, submitting, reading publicly, or building an author platform and who do not yet have a reliable way to stay connected with their readers.
Many writers rely on social media alone. That is risky, inconsistent, and often discouraging. A mailing list gives writers something they actually own.
The Main Outcome I Want for Them
The goal is simple and practical:
Help writers start or strengthen a mailing list so they can build long-term relationships with readers.
That means:
Better follow-up after readings and events
Stronger engagement with people who genuinely care about their work
A clear path to promoting books, Substack posts, workshops, and launches without shouting into the void
This is not about aggressive marketing. It is about continuity, trust, and presence.
How I’m Using Constant Contact to Support This
Throughout March, I will be showing writers how to use Constant Contact as a straightforward, writer-friendly tool for staying in touch.
Specifically, I will focus on:
Creating a simple first email writers can actually send
Setting up an ongoing welcome message for new subscribers
Promoting readings, workshops, and book launches with confidence
Segmenting lists so readers receive what actually interests them
Re-engaging contacts who signed up months or years ago but never heard back
Constant Contact removes much of the technical friction that stops writers from ever starting. That ease matters.
If you are a writer who has said, “I know I should have a mailing list, but I don’t know where to begin,” this month is for you.
