We’re thrilled to announce that our strategic integration with Blackbaud Raiser’s Edge NXT® is now fully available to all social impact organizations! This collaboration brings Constant Contact’s powerful, AI-driven digital marketing platform directly into your fundraising workflow to help you connect with supporters more effectively than ever.
By combining Blackbaud’s leading fundraising insights with our intuitive marketing tools, you can spend less time on manual data entry and more time on your mission.
What benefits can you expect?
Seamless 2-Way Synchronization: Your constituents automatically sync from Blackbaud to Constant Contact. Updates to gift summaries and communication history appear in real-time, while full list syncs happen daily (overnight).
Holistic Donor Insights: Use donor data from Blackbaud to create custom segments in Constant Contact. Target "Lapsed Donors" or "High-Wealth Prospects" with messages tailored to their history.
AI-Powered Personalization: Use our AI Content Generator to turn a few prompts into a complete fundraising campaign—including emails, social posts, and SMS alerts—in minutes.
Multichannel Impact: Beyond email, you can now reach donors where they are. With SMS for Nonprofits, you can send urgent giving appeals or event reminders directly to a supporter's phone.
How to Get Started
Setting up the connection is simple and can be initiated directly from your Blackbaud environment:
Authorize the App: Log in to your Blackbaud NXT account. From the top-left menu, select Raiser's Edge NXT > Communications > Overview. Under "Related Links," click Connect Constant Contact.
Map Your Data: On the "Map your data" screen, you can choose from 55 predefined constituent fields. Standard fields map automatically, but you can use the Add new field dropdown to map specific data points like "Last Gift Amount" or "Constituent Code."
Manage Consent: For organizations with complex needs, use Blackbaud Consent Categories to ensure your newsletters, event invites, and appeals each respect the donor's specific opt-in preferences.
Track Results in Real-Time: Once your emails are sent, use the Constituent Engagement Add-In inside Blackbaud to see the last 100 engagement activities (opens, clicks) directly on a donor’s record.
Level Up Your Impact
Once you’re connected, don’t stop at one-off emails. Use the Automation Path Builder to create "Welcome Journeys" for new donors or "Thank You" sequences that trigger automatically after a gift is logged in Raiser's Edge.
We’re confident that this partnership will revolutionize your digital engagement strategy. Ready to dive in? Learn more about the connection process here.
