Be A Marketer

As a small business owner, you need to be a lot of things to make your business go—but you don't have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator, as they explore what it really takes to market your business. Even if marketing's not your thing! You'll hear from small business leaders just like you along with industry experts as they share their stories, challenges, and best advice to get real results. This is the 2024 Webby Award Honoree Be a Marketer podcast, new episodes every Thursday!

Finding Your Niche Market with Charlotte Walsh

It’s hard out there for brick-and-mortar businesses. Just ask Charlotte Walsh, the owner of running shoe store Charles River Running, who competes against her vendors for market share. But her store in Norwood, Massachusetts, offers customers what her direct-to-consumer competitors can’t: a place where new athletes can buy their first running shoes, friendly help finding comfortable footwear for people with active jobs, and a connection point for runners of all stripes to join weekly runs around the neighborhood.

Build Lasting Connections by Hosting Events with Jesus Flores

If you're looking for ways to build community around your business, consider running an event. It’s a great way to connect with customers, other businesses, and community members. As Jesus Flores, a product manager at Constant Contact focusing on the Events tool, tells us, an event doesn’t have to be a massive production like a concert or gala. He encourages business owners to start small, try things out, and focus on the purpose.

Nonprofit Email Tips for End-of-Year Fundraising with Julia Gackenbach and Darryl Moser

Julia Gachenback and Darryl Moser from DonorPerfect, are here to share their best email marketing tips for end-of-year fundraising. On this episode of Be a Marketer, Julia, Darryl, and host Dave Charest, Director of Small Business Success at Constant Contact, discuss how often you should communicate, common mistakes you don't want to make, and how technology can save you time.

Setting Up Systems for Content Marketing Success With Pamela Wilson

When it comes to content marketing, many business owners make the mistake of creating general content that doesn’t address the specific needs of buyers about to purchase. Pamela Wilson, Chief Marketing Officer at Dental Claims Support, makes sure the company’s content answers the kinds of questions prospective buyers are asking just before they’re ready to buy.

The Introvert’s Guide to Building Relationships with Valerie J. Lewis Coleman

Raise your hand if networking and building relationships make you uncomfortable. There are at least a few of you out there. And even if you’re an introvert, you likely know how critical those relationships are to growing your business. Valerie J. Lewis Coleman, best-selling author and founder of Pen of the Writer, can talk about book publishing all day. Still, when it comes to more formal networking with strangers, she feels intimidated.

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