You’ve sent out your Campaign and you want to know how it performed. You head on over to the Reports section to see how many people have opened your emails. Then you see this Clicks section. And then you think “What is the difference between opens and clicks?” Don’t fret, you are not alone. We hear this question all the time. It will surprise you how simple the answer truly is.
Opens are defined as the contacts that open your campaign. You have Unique Opens which will show you the individual contacts that have opened your email. Then you have All Opens which will show you how many times those unique individuals opened the campaign. For example, Matt Smith could have opened your campaign 4 times. Opens are when the person pulls up the email. This could be in preview, open fully, you could scan past it in your inbox and it’s loaded for a fraction of a second, when you view it on your mobile. As long as you have images enabled, we count any view as an open. Read more about Opens here.
Clicks are when someone takes an action within your campaign. This is when someone clicks on a link. We will show you 3 separate reports: Click-through rate, Unique clicks, All clicks. Your Click-through rate is the percentage of how many of your contacts that opened also clicked on a link. Unique clicks are the individuals who clicked a link. All clicks are the cumulative of how many times a link was clicked on.
And that’s the difference between opens and clicks. Now log into your account and take a look at your Reports to see how you’re doing with opens and clicks!
You’ve created a Poll and sent it out to your audience. Or maybe you are thinking about creating a Poll. Either way, you are looking for measurable results. But what kinds of results or reports are available? Well, read on and all shall be revealed!
First, let’s go pull up your Poll by clicking on Campaigns on the left sidebar
Click on either the name of your poll on the right
Or click on Feedback and Surveys on the left under Activity Type > then click on the name of your Poll
Next you can click on either Poll Results at the top left
Or you can click on the number in the Poll Responses box
This will open up the Poll Results so that you can see how many responses you received for each item on the poll, as well as the Response Ratio.
Just as the poll is quick to create and send out, the responses are very easy to read. How many people took the poll and how did they respond are the results you are going to see. If you’re looking for more detailed responses, you might want to try creating a one-question Survey. But if what you’re looking for is quick results, the poll is the way to go!
So Log In to your account now and start sending out the poll you want to receive the results you need!
Did you know that with our Donation Campaign that we have robust tools to help you manage your Donation? Our reporting will inform you of your amount raised, how many donors have donated, and the remaining time left.
To see your reports, log into you Constant Contact account and click Campaigns on the left.
Next click on the name of your Donation Campaign to view the full details.
On this page, you can see the following:
You can see how many Opens, Sends, & Clicks for the email you sent out to your contacts here.
In this location you will see the information about your donors, who they are, their email address, how much they donated, when they donated, and their donation type. This is even exportable to a CSV file for easy keeping outside of your Constant Contact account.
If you would like to know the full amount you've raised and how far you are to reaching your goal, we have that for you too! When you first open up your Donation Campaign, on the top left is that information.
And directly to the right of that is the number of donors who are helping you to reach your goal:
As you can see, our Donation Campaign can truly show you the full impact that your donors are making to help you and your organization reach your goals with easy to view reporting. What are you waiting for? Log in today and start a Donation Campaign and start earning those funds to support your cause!
Before I started working at Constant Contact, I thought that the only thing that happened if I hit that Spam button in my Yahoo email was that I would no longer receive the email. I never knew what Spam truly meant. Dictionary.com defines Spam as being “disruptive messages, especially commercial messages posted on a computer network or sent as e-mail”.
Did you know that if you hit Spam that it notifies the sender, or the ESP (Email Service Provider, that’s us) that this person is sending unsolicited email. In other words, email that you didn’t sign up for. Now, I know that I certainly must have signed up for some mailing lists. So when I reported it as Spam, that wasn’t exactly true of me. Now of course I know much better. I know that I should click the Unsubscribe link instead of the Spam button. Spam can be reported by hitting the Spam or Junk button within your email client. Another way is to notify the Internet Service Provider, or for us you can notify us at abuse(at)constantcontact(dot)com. You can even report it to companies that manage this on a grander scale, such as SpamCop.
Remember that hitting Spam isn’t always the best option. If you did sign up, please always click the Unsubscribe link instead. And if you’re worried about receiving spam complaints on your campaigns, check out this FAQ on how to reduce spam reports.
When you are in your Contacts area, you may have noticed that we have some folders for you on the left. You may see categories/statuses that are the following: Active, No Permission Set, Awaiting Confirmation, All Contacts, Unsubscribed. We’re going to focus on the Unsubscribed Contacts in this post.
What is a Unsubscribe anyway? Unsubscribes are the contacts that have clicked the SafeUnsubscribe link or logo within your campaigns. These are the people that have decided that they do not wish to receive emails from you any longer. When a contact clicks the link or the logo, they are taken to a new page where they will re-enter their email address and then click to Unsubscribe. We have the contacts re-enter their email address so that they are opting out the email address that they signed up with. We have found in the past that many contacts forward their emails using their own forward button within their email client instead of our Forward to a Friend feature. When they do that, the person they forwarded to, tends to opt them out. This stops that from occurring.
When the contact has re-entered their email address and opted out, we immediately move them to the Unsubscribed Status. This is also the case if someone marks your email as Spam. Once in the Unsubscribed status, only the contact can re-add themselves to your mailing list. By moving the opted out or unsubscribed contacts to this special status, they will never accidentally become Active Contacts by you when you add more contacts.
In order to view your unsubscribed contacts, simply just click on the Unsubscribed status on the left when in Contacts. You can also export these contacts. If you’re looking to learn why your contacts are unsubscribing, check out this FAQ on Managing and Understanding Unsubscribes.
Now that you’ve sent a campaign, published a survey, and/or ran your Event, you may want to know what the available reporting is and how to export it. All of these reports can be found under Reporting on the left hand menu.
From this section, you can see all of your campaigns, how many active contacts you have, and then further down you can see each individual campaign to delve right into the reporting.
Card/Announcement Email Reporting
Click on the name of your email
This opens up the Email Stats page.
Any number that is blue can be clicked on and will take you to the exportable report page
When on that specific page, you can click the Export button at the top
You can do this for each of the reports you wish to export and will see this banner when you click Export
If you don’t click that link, you can still click on “Contacts” > “Activity” to get to your exports
Just click Download Export File to open/save to your computer
Event Promotion & Registration*
Click on the name of your Event Promotion & Registration
This opens by default to the Dashboard. Just click the tab for Reporting
Choose the dropdown for the report you’d like:
Once you select, the report will process and then you can click “Download” to open/save to your computer. For Custom Report, you choose the content to be exported.
Click on the name of your Survey
On the right, choose to View results: Overall or Individual under “Track Your Survey Results”
Export Overall Results gives you a drop down to choose how you want to see your results
Export individual doesn’t give you an option to choose from
These will open directly with an overlay for you to open/save on your computer