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Caitlin_M
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In today’s world of social distancing, having a website and online store can help keep your business going.

 

Whether you’re selling a physical product, digital download, or services, it can seem daunting to set up a website and start selling online. But you can set up a website and online store quickly and easily with Constant Contact’s website tools. 

 

As part of our Small Business Support Kit, Constant Contact has been hosting a free weekly webinar series that includes practical advice on putting your action plan to work. Our latest webinar discussed our Website tool. Highlights included:

 

  •  How to create and publish your website
  •  How to set-up your online store to sell online
  •  How to track and manage orders 

 

 

Here are some of the questions during the webinar from our attendees:

 

I want to start my own website to sell my products online and have no idea where to begin. What can Constant Contact do for me?

Congrats on taking the first step! We have an intelligent website builder that allows you to create a professional, mobile-responsive website or store in just minutes. Whether you’re looking to create a blog or an online store, we have what you need.

 

I already have my own domain. Can I bring it over to the Constant Contact Website Builder? 

This can all be done under a paid plan. Once you have a paid plan, you can transfer your domain into our Builder. Please view our Pricing to see what best fits your needs.

 

Can I have my inventory system linked to my website?

At this time, the only integration that we offer is through Ecomdash

 

What payment methods are available when setting up a store?

The primary payment methods are PayPal and Stripe along with cash on delivery (COD). You can view a full list of payment options here

 

Can a store be used for signing up for classes or services as the 'products'? 

Yes, you can set up events and services as "physical" products and simply toggle off the options that don't make sense, such as Shippable or Stock, unless you have a set amount of each. However, these are set up as one time payments and cannot be used for recurring service payments.

 

I already have a website. Can I integrate my store with my website?

If you have created the website outside of Constant Contact, you can link to the store once it is published. However, if you created the website through Constant Contact, adding a store to your website is easy!

 

I have a product that comes in different styles/colors. How can I advertise these in my shop? 

Yes, these are called variants. When adding or editing your items, you can customize the color, size, and style variants for each item. This way, your customers can see everything you have to offer! However, there can only be one photo per product so pick one that best represents the entire product line.

 

I offer digital downloads. Can this be sold through the store and do I need to send the link to the customer?

Yes, when adding a digital product to your store for download, the customer will receive an email with a link to download the file. No additional steps needed on your end!

 

When someone looks at my web site or buys a product from me, can their information go into our contact list in Constant Contact?

Constant Contact is permission-based which means that contacts must opt-in to receive mailings from you. You can add a "Join my mailing list" section to collect your customer information and use one of our sign-up tools to make it easy for a contact to sign themselves up. Make sure that the "Contacts Sync" option is enabled in the Contacts CRM. During the checkout process, your customer can opt-in to receive emails from you. 

  • webinar
Caitlin_M
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Many small business owners are unsure how to proceed with marketing their business and communicating with their audience during this time. Social media is still a great way to reach your audience and market. But you must be cautious of your messaging.

 

As part of our Small Business Support Kit, Constant Contact has been hosting a free weekly webinar series that includes practical advice on putting your action plan to work. You can watch the webinar in its entirety below. Last week we hosted part two, focusing on communicating via social media. Our special guest speakers were Patrick Gillooly, Director of Marketing, Social Ads, and Audience Strategy and Abby Chapin, Senior Product Manager. Topics discussed during this webinar included:

  • Tips for marketing your business or organization on social
  • Ideas to engage and communicate without sounding insensitive
  • How to easily create and manage your organic social efforts within Constant Contact

 

Here are some of the questions during the webinar from our attendees:

 

Social Media Strategy

 

My business is just starting out on social media. Which platforms would be the best to post on?

Ultimately, this depends on your business and the industry that you're in. You want to be where your audience is. Patrick has written a fantastic blog article about what social media platform is right for your business or organization

 

Can you give examples of how to use social media in B2B?

Many of the same principles still apply. You want to make sure you are showing your expertise. LinkedIn is a great platform for most B2Bs. Some can even find success on Facebook and other platforms. Check out this post from the Constant Contact Blog for more information.

 

On Facebook, should I be posting to my personal or business account or both?

For your business, you'll want to post to your business page. If you have personal friends and followers interested in your business, you can find value in sharing it from your business page to your friends.

 

Do you recommend using different content for each social platform that I am on rather than sharing the same one across the board every time? 

Yes, especially since each platform has its own advantages. Tailor your message to your audience and what each platform offers (high-quality images for Instagram, links and photos on Facebook) and stagger your posting times so it doesn't go out all at once.

 

How can I grow my list on social media during this time? Does Constant Contact have a tool for this?

Yes, we have many different list growing tools that can be used in conjunction with your social media strategy, including a Facebook Sign Up form or creating a lead ad for Facebook and Instagram.

 

How can I share my Constant Contact email on social media?

By using our Social Share tool, you can share your email with just a few clicks on Twitter, Facebook, and LinkedIn. You can even customize the post with your own text and a relevant image. 

 

 

Social Posting through Constant Contact

 

Can I post to my social accounts when I am logged into my Constant Contact account?

You can with our Social Posting tool for Facebook, Instagram, and Twitter! We covered this tool within the webinar but you can read our Knowledge Base article about our Social Posting tool for a quick overview. If you would like to see a demonstration, click here for Abby's live demonstration given during the webinar. You can also schedule social posts for a future date.

 

Is there an additional cost for this product?

No, it's included in all Constant Contact accounts. However, if you wish to view or engage in a social media conversation, you will need to upgrade to Email Plus.

 

What types of accounts can be connected so I can start creating posts?

Any Twitter account can be connected. However, for Facebook and Instagram, you will need a business account as personal accounts cannot be connected. Read our Knowledge Base article for a full walkthrough on connecting your business Facebook and Instagram accounts

 

Once a post has been created, can it be edited? I don't like the image that I selected.

Since Twitter does not allow the editing of tweets, the post can only be deleted. Facebook and Instagram posts can be edited from within that specific platform.

 

What results can I see after I've done my post? Am I able to see the demographics of who saw the post?

We cannot record demographics but the reporting for social posts will include the reach of your post and what engagement was created as a result of it.

 

I like to take pictures on my phone and I want to use them in a social post. Can I do that?

Yes, with the Constant Contact mobile app, you can upload photos from your phone to your library. 

 

 

 

 

 

  • webinar
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