Past Events

You likely already know how important it is to focus on your existing customers to increase your profits. And even as you work hard to nurture your ideal customers there are others that are leaving your business. But what if you could decrease those leaving and increase the value they bring to your business?

It starts with understanding why customers leave in the first place and how the right communications strategy allows you to keep them longer.

Managing your online marketing efforts can often feel cumbersome if you have to jump between multiple tools and channels. But it doesn’t have to be.

See how Constant Contact makes it easy to establish your brand, grow your business, and sell online - with all the marketing tools you need in one place. From email to automation, websites, social, e-commerce, and more.

Research consistently shows that existing customers are one of your greatest assets. While it might seem complicated to boost retention, it doesn’t have to be. Email marketing plays an essential role in retaining customers, allowing you to nurture and cultivate lasting relationships.

In this webinar, you’ll learn how to use email marketing to focus on existing customers to sell more and grow your business.

You’ll learn:

• The fundamentals of using email to improve retention
• How to segment your list and automate emails to improve results
• How to eliminate guesswork with predictive analytics so you send the right messages to the right people at the right times to increase ecommerce sales

As the currently favored underdog of the small business world, restaurants are infamously adapting, adjusting, and transforming the way that they’ve been doing business with their patrons. From new offerings outside of dine-in experiences to the restructuring of floor plans and limited capacity for customers – restaurants have had to get wildly creative in order to stay open and power into the new year. One of their biggest tools? Their online marketing strategy.

Whether you’re just getting started with online marketing or not seeing the results you’ve hoped for then this session is for you. With our guest expert, Andrew Jaffe of The Rail Media you’ll learn a smarter, more practical approach to building awareness around your business. In this 60 minute session, find out how to maximize your online reach to your existing patrons and to capture the attention of new customers.

With a wave of technology platforms and tools sweeping over all business industries, the Technology Services industry is being looked to as a leading source of knowledge and assistance for using said platforms for small business clients. Does your agency stand out as a leading expert?

Whether you’re just getting started with online marketing or not seeing the results you’ve hoped for then this session is for you. With our guest expert, Liz Harr of Hinge Marketing, you’ll learn a smarter, more practical approach to building awareness around your business. From differentiating your agency through organic searches, to building off of clients’ referrals, showcasing your expertise and more - find out how to get the word out to the people who need your help the most, online.

As COVID-19 continues to push people outside of their comfort zones, businesses that are pivoting to a digital-first marketing strategy have been able to survive and even thrive in the transformed marketplace. Those one-time “nice-to-dos” when it comes to online marketing are now a necessity, as digital channels are often the only way to stay in contact with customers.

We spent 2020 working with small businesses to help them make the best use of digital marketing tools and learned what they were doing to power on. With all this information, we put together a wonderfully informative webinar for you to watch. Read on to view the webinar and review the questions asked during our live session.

Online marketing presents opportunities for nonprofit organizations to get found, build relationships, and drive donations.

The end-of-year giving season is quickly approaching. It’s important to have a strong foundation in place to ensure you can build relationships and reach the people who matter most online. If you’re just getting started with online marketing or not seeing the results you’ve hoped for then this session is for you.

With our guest expert, Michele Hickey, you’ll learn a smarter, more practical approach to getting the word out about your organization to end the year on a high note.

You’ll learn:

• How people find you online
• How to set yourself up for success
• How it all comes together

In this post, you can watch the webinar in its entirety. Interested in our free, future webinars? Sign up here to stay informed!

Online marketing presents opportunities for real estate agents and brokers to build their brands, capture more leads, and ultimately close more deals.

If you’re just getting started with online marketing or not seeing the results you’ve hoped for then this session is for you. With our guest expert, Chris Linsell, you’ll learn a smarter, more practical approach to getting the word out about your real estate company. From making sure your business is found to keeping it top of mind, find out how to get the word out to the people who matter most online. Highlights from this webinar included: 

• How people find you online
• How to set yourself up for success
• How it all comes together

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

Over half of home service customers run a search before scheduling an appointment and most of them don’t have a specific company in mind when they start their search.

Even during COVID-19, the basics of online marketing are more important than ever. From making sure your business is found to keeping it top of mind, find out how to get the word out about your services online.

If you’re just getting started with online marketing or not seeing the results you’ve hoped for, then this webinar recap is for you. Even if your business isn't in this particular industry, we think that many of the practices discussed can be applied to many other industries! With our guest expert, Ryan Redding, you’ll learn a smarter, more practical approach to getting the word out about your home and building services in today’s world. Topics discussed during the webinar included:

• How people find you online
• How to set yourself up for success
• How it all comes together

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

Content marketing is a way for you to reach your perfect customers by offering valuable, engaging information over time. It can be in written, audio, or video form. It allows you to increase your chances of getting found and growing your profits. While it may seem complicated, it doesn’t have to be.

We recently hosted a webinar featuring Pamela Brown, an online educator, speaker, and business coach at BIG Brand System. Topics covered included:

• Getting an easy formula for planning your content publishing schedule (it works for beginners and established content creators)
• Learning a simple system so you can create consistent, high-quality content faster even when you’re super busy
• Discovering the 7 Essential Elements of Great Content framework so you can quickly snap together content marketing that “just works”

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!