Past Events

The key to growth for your business or nonprofit lies in attracting, engaging, and nurturing your audience. 

Whether you're taking your first steps into online marketing, seeking validation of existing strategies, or hunting for proven ideas to ensure success, having a solid foundation and plan will propel you forward.

We're taking the most popular questions from our latest webinar and expanding upon them to assist you with planning and setting practical goals, review your marketing tools, and get ready to execute with simple actions you can take to boost your productivity.

There are many factors that go into getting your emails delivered to the inbox, from where and how you grow your list to the content you send and everything in between. 

We're taking the most popular questions from our latest webinar and expanding upon them so you can better understand the world of deliverability and gain insight into the ins and outs of getting your emails delivered.

Want to know the secret for driving engagement and selling more through email? It all boils down to understanding what works best with your audience. How do you figure that out? It starts with adopting a testing mindset so you can find your own best practices.

As a small business or nonprofit, you thrive on bringing in sales or donations from new and existing customers or supporters. With email automation, you can do more and save time by communicating timely, relevant information to your subscribers based on their interests and actions.

In the inbox, you have just a few milliseconds to capture someone’s attention and convince them to open your email.

Beyond the relationships you’ve been building with your contacts, subject lines determine whether someone reads your email or moves it to the trash.

In this free one-hour webinar, we’ll provide tips and examples to get you writing subject lines that capture subscriber attention and answer questions asked during the webinar. You’ll learn:

• Tips for writing a great subject line
• Ideas for getting creative
• Data-driven subject lines that work

For many, the thought of setting up your first Facebook ad can feel intimidating, especially since you don’t want to waste money as you try to find customers, drive business, and grow your contact list. 

So how do you even start creating ads? 

In this free one-hour webinar, we’ll walk you through the process of building your first two Facebook ads. We’ll touch briefly on the types of ads you can create and how to more easily create your ads with Constant Contact tools.

More specifically, you’ll learn:

• The different types of Facebook ads
• How to set up and connect the needed accounts
• How to set up and run different types of ads in Constant Contact

In this post, you can watch the webinar in its entirety. Interested in our free, future webinars? Sign up here to stay informed!

You likely already know how important it is to focus on your existing customers to increase your profits. And even as you work hard to nurture your ideal customers there are others that are leaving your business. But what if you could decrease those leaving and increase the value they bring to your business?

It starts with understanding why customers leave in the first place and how the right communications strategy allows you to keep them longer.

With a wave of technology platforms and tools sweeping over all business industries, the Technology Services industry is being looked to as a leading source of knowledge and assistance for using said platforms for small business clients. Does your agency stand out as a leading expert?

Whether you’re just getting started with online marketing or not seeing the results you’ve hoped for then this session is for you. With our guest expert, Liz Harr of Hinge Marketing, you’ll learn a smarter, more practical approach to building awareness around your business. From differentiating your agency through organic searches, to building off of clients’ referrals, showcasing your expertise and more - find out how to get the word out to the people who need your help the most, online.

As COVID-19 continues to push people outside of their comfort zones, businesses that are pivoting to a digital-first marketing strategy have been able to survive and even thrive in the transformed marketplace. Those one-time “nice-to-dos” when it comes to online marketing are now a necessity, as digital channels are often the only way to stay in contact with customers.

We spent 2020 working with small businesses to help them make the best use of digital marketing tools and learned what they were doing to power on. With all this information, we put together a wonderfully informative webinar for you to watch. Read on to view the webinar and review the questions asked during our live session.