I have been using your platform for over 3 years (and Mailchimp for 2 years, as well). Over this time, I have been perplexed and sometimes frustrated by certain features that you don't have on your platform. As I intend to keep using your platform, I would like to pass these desires on to you in hopes that you will implement them. This feedback is based on the experiences of a 12 person communications team, not just myself. Analytics Anyone serious is going to be exporting data at some point. Here are some things that are missing: Being able to select which fields of data get exported. Adding any and all fields that are available when you are looking at the analytics for a single email. C'mon, we're pros. We want access to all of the data. Separating your date/time and day of the week into two different columns. And don't use text for the month. You can't sort this in excel, nor is it detected as a number or a date. It took me far longer than I would have liked to convert this to something usable. It should look like this (Mailchimp does this): 2/22/2018 16:37 Thursday Exporting the subject line as a data field! People want to analyze their subject lines en masse. At least, I do. Segmentation I would like to be able to build segments with logic statements - based on data fields associated with the contacts - within already established lists (Mailchimp does this). Uploading a new list in order to segment emails is a hassle... and not a real segmentation feature. The segmented lists you can build based on link clicks should be alphabetized in the drop-down menu when you're building the link. They're very hard to find when they're just in a random order Searching Why can I not search through my backlog of campaigns? Navigating chronologically and looking for it manually is sooooooo ridiculous. Please add a search feature to the campaigns tab. Advertisements It would be very useful to be able to "mark" a link as an ad and collect analytics for it separate from the other email stats. Stats from multiple emails - for the same ad - could then be collected all in one place. Thank you for reading this feedback. I'll be interested to see if you implement any of these changes.
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I would like to see a graph that tallies unsub reasons. Why on earth can I only go back 50 emails? What about periods of time? The beginning of time? Useless. Where are they industry average numbers you used to have before? Where are the overall open rate numbers you used to have for 1 month, 3 month? You're not only still missing things I want, but you've somehow made the analytics worse than before.
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