Need Help Creating a Winback Email

Hi!

 

I'm creating a winback email campaign that will be sent to our non-openers over the past 6 months, but need some help with the buttons and linking. I'm doing an A/B test, so I have created two emails. 

 

Here's what I need help with:

 

1. Email 1 includes copy asking the subscriber to select one of two buttons. Button 1 says "Yes Please!" prompting the subscriber to click if they want stay on our list (just as a general subscriber, doesn't need to be segmented). And button 2 says "No Thanks" and should remove the subscriber from our list. How do I do this?

 

2. Email 2 I'm wanting to send subscribers to our "Update Your Profile" landing page - how do I link to this in a button?

 

Thank you!

6 replies
Best reply by TraceyLeeDavis

Hi @user526518

Since @MelanieDiehl already gave some excellent advice for the second email, I'll help out with the first one! You can easily insert a poll into your email. Once you do that, you will be able to add any of the "No thanks" folks to a list (I'd recommend setting up a special list for this purpose, perhaps called "Unsubscribes"), and then you can unsubscribe them all from that list. Easy peasy!

 

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