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Need Help Creating a Winback Email
Hi!
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I'm creating a winback email campaign that will be sent to our non-openers over the past 6 months, but need some help with the buttons and linking. I'm doing an A/B test, so I have created two emails.Ā
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Here's what I need help with:
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1. Email 1 includes copy asking the subscriber to select one of two buttons. Button 1 says "Yes Please!" prompting the subscriber to click if they want stay on our list (just as a general subscriber, doesn't need to be segmented). And button 2 says "No Thanks" and should remove the subscriber from our list. How do I do this?
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2. Email 2 I'm wanting to send subscribers to our "Update Your Profile" landing page - how do I link to this in a button?
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Thank you!
6 replies
Best reply by TraceyLeeDavis
HiĀ @user526518,Ā
SinceĀ @MelanieDiehlĀ already gave some excellent advice for the second email, I'll help out with the first one! You can easily insert a poll into your email. Once you do that, you will be able to add any of the "No thanks" folks to a list (I'd recommend setting up a special list for this purpose, perhaps called "Unsubscribes"), and then you can unsubscribe them all from that list. Easy peasy! 
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