Hi Arianne. Using social media to improve and boost brand awareness is certainly considered to be among "best practices" especially in an industry such as yours. I suggest using a content calendar that will offer space for the occasional "company culture" type post that will drive engagement and help your content be seen by your followers. For example if you support a local charity, or have a team-building event, consider posting content around those topics. People love to feel like they know the businesses and organizations they work with or support, and having well-rounded content can help you achieve that. ~Melanie Diehl, panelist
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