Hello everyone!
About a month ago, we started to experiment with some new ways to keep you informed about your marketing performance. The early feedback has been pretty positive, so I'm happy to announce that we're starting to roll out Email Insights today.
Through this week and into next week, when you log in to Constant Contact and land on your dashboard, you'll start to see an insight in the top-right corner. We'll point out something that we've noticed about your most recent Email, then offer up some advice on how you can make your next email even better.
The idea is to try to get important information about campaign performance in front of you more quickly, so you don't have to dig around in reports.
We also want to start to make your reporting numbers more actionable!
As we head into the summer, the team is going to be working on adding calls-to-action to these insights, giving you a quick way to put our advice into practice. We are shipping with two CTAs to start:
If your bounce rate is above 2%, we'll help you clean up those bounced contacts to keep your lists healthy.
For customers in the AI Assistant v2 beta, you'll have the ability to Chat with AI about an insight to get more information and recommendations. If you are interested in trying out our new Assistant, just drop me a line via private message and I'll get you signed up!
We have a long way to go here (30+ calls-to-action to build, improvements to make to how and when insights are created, etc), but we are extremely interested in hearing your feedback.
Did the advice you were given make sense to you?
How frequently would you expect to get new insights?
These Insights are limited to a recent email you sent; what else would you like to see us look at? Performance over time? Other campaign types like Social Posts?
Thank you all in advance for your comments!
--Kyle
