24 days ago·Posted in News & Announcements

Performance & Analytics updates for March 11th, 2026

Hi all,

Kyle here with the Performance & Analytics team. I wanted to pass along some updates around what's happening in the Reporting space as we wrap up Q1 and head into Q2 2026.

"Proxy opens" and Apple Mail Privacy Protection

We've gone through all of the feedback we received about the initial launch of proxy opens, and the team is working on implementing multiple changes before we re-release it. The short version is this should be a lot less disruptive the second time around. Nothing is being taken away; we're just adding more information in case you'd like to use it.

Your open rates are not changing. We're going to continue to show the main open rates in the product the same way, using all opens to calculate it. You will be able to see a more conservative confirmed open rate alongside it on the single campaign email details page if you're interested. It'll look something like this:
You'll be able to see (and drill down into) all of your opens, whether you just want to look at "all opens" or dig into the confirmed/proxy opens.
Proxy opens will continue to be treated as regular opens for the purposes of how the product works. This means a proxy open will count as an open for determining things like Contact Engagement levels, sending Resend to Non-opener emails, etc.

These changes will likely begin rolling out again in early April. I'll post on the Community when this process re-starts.

Better Mobile Web support for Email reporting

If you regularly use Constant Contact on a mobile phone browser (Safari on iOS or Chrome on Android), we're working on easier-to-use versions of the Email Reporting Hub (where you go for "channel level" metrics) and the Single Campaign Email Details page (where you go to see stats on single emails). These will only show up on small screens, so nothing is changing if you're a Desktop user.

This is an early design concept (subject to change), but a good example of how we're trying to make better use of the limited space:

This is currently lined up for late March / early April.

Adding additional reporting capabilities to the AI Assistant

Did you know that Contact Contact has an AI Assistant? You can access it from the top-right part of your screen from anywhere in the product. The team has been working on some new tools that will expand the Assistant's email reporting capabilities. Nothing will be visually different in the Assistant (at first), but it will be able to:

List recent email campaigns
Search for campaigns by name (with partial matching)
Get email summary stats (sends, opens, clicks, rates, revenue, etc)
Tell you about your link/button click performance
Analyze audience engagement (down to the hour)
Get contact Segment reports
Get an order attribution summary if you're using an eCommerce integration (including revenue stats)
Get stats for an Automation (customer journey)

Our hope to expand these capabilities out further as the year progresses, and start making recommendations about what to do next based on email performance. Wherever possible, we'd like to do those things for you (with your permission and approval) vs. send you to a knowledge base article or explain what to do in words.

We also want to start introducing some bespoke graphing and visualization in the Assistant to help you understand trends and how your marketing is performing over time.

Here's a conceptual sneak peek at some of the things we're looking into:

Cleaning up "hard bounces" for you to improve your delivery and bounce rates.

Helping you segment your lists so you can deliver more targeted marketing to different audiences

Report Builder

My friend and fellow Product colleague RyanLavery has been working with our Customer Data Platform team on a brand-new custom report builder solution that you'll be able to access soon: