If it costs a little and means a lot, just do it! This is Ed-ism number one. It’s also how Ed Bernstein, President of 25Score, manages to thrive in a market led by Groupon and LivingSocial.
Ed bought 25Score, a local loyalty discount program, in 2009. Even with big-name competitors and a pandemic that forced most of his vendors to close temporarily, Ed’s business lives on. Lending a helping hand, even if it didn’t make a profit, allowed Ed to forge strong relationships throughout his community. Eventually, those relationships would create new customers.
“There's no way I could have built this company off of just advertising,” he says. “It's all word of mouth. It's all belly-to-belly, helping people every single day, every single month.”
On this episode of Be a Marketer, Ed and host Dave Charest, Director of Small Business Success at Constant Contact, discuss the importance of reflecting on your own accomplishments and how automation can help reduce mistakes and make your business more efficient. Plus, they share why sometimes you may need to shift your strategy to stay afloat.
Meet Today’s Guest: Ed Bernstein of 25Score
☕ What Ed does: Ed is the President of 25Score, Santa Clarita and Antelope Valley’s longest-running local loyalty discount program.
💡 Ed’s key quote: “You always look at yourself and say, What did I not get done? But if you look at what you did do, it's an insane amount of things that you've implemented.”
👋 Where to find Ed: LinkedIn