After a corporate career in direct marketing, Aaron Wesley Means had no plans to start a business. It wasn't until he began helping his wife launch her dream dog grooming business that he immersed himself in small business marketing.
Eager to build a brand and attract customers, he dove headfirst into researching list-building strategies, email campaigns, and the nuances of connecting with a target audience.
Along the way, he discovered a gap — a real need for marketing expertise within the small business and nonprofit communities. In 2011, Aaron launched Activate Business Solutions, determined to fill that void.
His mission? To empower small businesses and nonprofits with the tools and strategies they need to thrive.
In this episode of the Be a Marketer podcast, Aaron, founder and a Constant Contact community coach, and host
Dave Charest, Director of Small Business Success at Constant Contact, pull back the curtain on email design and reveal why a thoughtful approach is crucial in a mobile-first world.
"You can make the greatest email in the history of emails," Aaron explains, "And if they don't open it and know how great it is, it was for nothing."
Tune in as Aaron breaks down seven essential design elements that can make or break your email campaigns. Learn how to craft compelling headers, leverage visuals strategically, and optimize your calls to action for maximum impact.
Additional Resources:
- Ready Set Send Challenge Week 2: Designing the Perfect Email
- BrandKit
- Email Design: The Ultimate Guide
- The Ultimate Toolkit for Call To Action Buttons
Meet Today's Guest: Aaron Wesley Means of Activate Business Solutions
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What he does:
Aaron is the founder and CEO of Activate Business Solutions, a full-service micro-agency based in Asheville, North Carolina. A Constant Contact partner since 2011 and community coach, Aaron is passionate about empowering small businesses and nonprofits through education and hands-on marketing support.
💡 Key quote: “Both the subject line and the preheader text are your secret weapons to getting the most possible value out of your marketing and your effort."
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