Omar Zenhom learned all of his best sales tricks from his dad, a car salesman.
“He really wasn't somebody that tried to sell anybody anything. He would try to ask a lot of questions. … He would ask things like, ‘What don't you like about your car right now?’ And he would highlight the features of the car that he was selling to them that would fit their needs,” he explains.
Omar applies the same logic to how he teaches entrepreneurs to sell, both in his podcast, The $100 MBA, and his business, Webinar Ninja. It’s never about a gimmicky hard sell or a flashy demo. Instead, selling is about removing barriers and making decisions easy for customers.
Tune in to this episode of the Constant Contact podcast, Be a Marketer. Host Dave Charest, Director of Small Business Success at Constant Contact, and Omar discuss prioritizing yourself as an entrepreneur, conventional but effective marketing methods, and how the soft sell is often the best tactic.
👉 Check out Dave as a guest teacher on Omar’s The $100 MBA podcast here.
Meet Today’s Guest: Omar Zenhom of Webinar Ninja
☕ What he does: Omar is a former teacher turned marketing and business guru. His podcast, $100 MBA, won Best of iTunes in 2014, and his SaaS company, Webinar Ninja, now has over 30,000 users.
💡 Key quote: “I see entrepreneurship very much like American football. You can't play every day; you have to play once a week. It's such a high-contact sport. It's very taxing on you. At some point, you're going to have to start playing golf. You just can't burn the candle on both ends forever.”