Dave Charest, Director of Small Business Success at Constant Contact, and   Kelsi Carter, Brand Production Coordinator at Constant Contact, talk about seasonality, timing communications to purchases, and using AI in email composition.
 
 
Additional Resources:
 
Meet Today’s Guests: Tallie Martin and Matthew Polstein of New England Outdoor Center

What Tallie does: Tallie is New England Outdoor Center’s Marketing Manager. In addition to managing social media and other marketing initiatives, she guides and teaches canoeing and kayaking at the center. 
 
💡 Key quote: “It's all authentic marketing. It’s not pushing people in an inauthentic way. It's organic.”
 
What Matthew does: Matthew is the President of New England Outdoor Center. Operating for over 40 years, NEOC offers rafting, snowmobiling, lodging, and a world-class business center and wedding venue. 
 
💡 Key quote: “None of us stand alone. To small business people we often feel like we do, but we really need to make sure we take care of them, build a network of staff and supporters around us. It’s so important to have a community that incubates and grows your business.”
 
👋 Where to find Matthew:  LinkedIn
 
👋 Where to find New England Outdoor Center:  Website  |  Instagram  |  Facebook  |   YouTube


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