When most real estate agents sell a property, they often lose the customer to property managers, insurance agents, and other service providers. But Jacqui Luberto saw an opportunity to change this pattern.
Jacqui opened her brokerage in 2020, on the day Florida shut down and has since built a network of six interconnected businesses that help clients at every step of their ownership journey.
"I look at a property when I sell it to someone, and I say, 'What are all of the things they can do with this property?' I want to be a part of their entire journey," Jacqui shares on the Be a Marketer podcast.
What drives Jacqui's success? In this episode, Jacqui and host
Dave Charest
explore how she leverages her marketing background to build lasting customer relationships. They discuss her strategic approach to timing customer communications, why social media positivity matters, and how she uses monthly community events to stand out in a crowded market.
Listen in to learn how Jacqui uses Constant Contact's versatile platform to manage communications across multiple businesses, ensuring she stays connected with customers throughout their journey.
Additional Resources:
Meet Today's Guest: Jacqui Luberto of Realty One Group & One Family Property Services
🎯 What she does:
Jacqui is the broker/owner of Realty One Group and five other interconnected businesses in Destin, Florida, including One Family Property Services, Defender Insurance, Gulf Coast Beachfronts, Emerald Coast Referral Network, and Nest Vacant Property Management. She combines her marketing background with real estate expertise to maintain long-term customer relationships.
💡 Key quote: " I would lie if I said I didn't have any doubts, but the road is paved with dead squirrels who had doubts. So we just have to move and you'll be able to figure it out. It's real estate, no one dies, this is not surgery… You can change course, but if you're not moving swiftly and intentionally, you're just going to get left behind."
👋 Where to find her:
Website
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Podcast
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Instagram
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LinkedIn
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Facebook
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