When
Ian S. Hoover
got fired from his job in retail, he wasn’t expecting it to lead to him opening a real estate brokerage one day. After a few drinks at his former partner's daughter's wedding, a casual conversation sparked the launch of
Deacon & Hoover Real Estate Advisors
in 2017.
Today, his brokerage stands as the second-largest independent firm in Western Pennsylvania, and he's authored a book called "
Short-Term Memory Loss" about his journey. But success didn't come from chasing top producers. Instead, Ian built a culture focused on developing new talent into high performers.
"I can lead a horse to water, can't force them to drink it. I can show you how to sell real estate, but if you can't hold a conversation, you might have some problems. You got to build those relationships and that rapport," Ian explains.
On this episode of Be a Marketer (Real Estate Edition), host
Dave Charest
and real estate expert
Stephanie Alfonso
talk to Ian about his approach to brokerage growth. Learn how he leverages AI and automation for business efficiency, builds strong agent relationships, and maintains a "short-term memory loss" mindset that turns setbacks into opportunities.
Additional Resources:
- Email Marketing Guide for Real Estate Agents
- Real Estate Brokerage Marketing: The Broker’s Manual
- The Ultimate Guide on How to Recruit Real Estate Agents
- How to Put Together a Real Estate Marketing Plan
Meet Today's Guest: Ian Hoover of Deacon & Hoover Real Estate Advisors
🏠 Who he is: Ian S. Hoover turned getting fired from retail into founding one of Western Pennsylvania's largest independent brokerages. Since launching Deacon Hoover Real Estate Advisors in 2017 (after a tipsy wedding conversation), he's built a team of 60 agents who feel more like family than colleagues. His recent book "
Short-Term Memory Loss" shares his unique approach to sales success.
💡 Key quote: "If you get anything from my book, I hope it's that you can legit use your sales ability — and we all have a sales ability, whether you know it or not — to get further down the road. If you want that promotion, if you want that job, be the squeaky wheel. Make sure you're there, and you're showing whoever you got to show how important you are, and eventually, it'll work out for you."
👋 Where to find him:
Website
|
Podcast
|
Instagram
|
LinkedIn
|
Facebook
|
X, formerly known as Twitter
👋 Where to find
Deacon & Hoover Real Estate Advisors
:
Website
|
Facebook
|
X, formerly known as Twitter
|
Instagram
|
YouTube
If you love this show, please leave a review. Go to
RateThisPodcast.com/bam
and follow the simple instructions.
