Juggling a business is hard enough without adding the pressure of mastering multiple marketing channels. It's easy to feel overwhelmed, spreading yourself thin across social media, email, and who-knows-what-else.
But what if there was a way to streamline your efforts and make your marketing work smarter, not harder?
That's where multichannel marketing comes in. "When you use them together, you get a sum that's greater than the parts," says Aaron Wesley Means, Founder and CEO of Activate Business Solutions, emphasizing the power of combining channels like email and social media.
In this episode of Constant Contact's Be a Marketer podcast, host
Dave Charest, Director of Small Business Success at Constant Contact, welcomes back Constant Contact Community Coach Aaron.
Aaron shares his expert insights on creating cohesive, impactful campaigns that extend your reach and boost your business growth.
Tune in to learn how to leverage the unique strengths of each digital platform, discover how Constant Contact's Campaign Builder can streamline your multichannel strategy, and walk away with actionable advice to amplify your marketing impact.
Additional Resources:
- Join The Ready, Set, Send Challenge
- Ready Set Send Challenge Week 4: Multi-channel Campaign Creation
- Integrated Marketing Campaign Mastery: Transform Your Marketing
- Campaign Builder in Constant Contact
- Q&A: Achieve Your Goals with Multi-Channel Marketing Campaigns
- Welcome to the Constant Contact Community
Meet Today's Guest: Aaron Wesley Means of Activate Business Solutions
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What he does:
Aaron is the founder and CEO of Activate Business Solutions, a full-service micro-agency based in Asheville, North Carolina. A Constant Contact partner since 2011 and community coach, Aaron is passionate about empowering small businesses and nonprofits through education and hands-on marketing support.
💡 Key quote:
"I've seen folks that are 'not techies' doing full campaigns with the Campaign Builder in five or 10 minutes."
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