Finding Your Tribe with Pam Roussell

Pet health problems aren’t always solved by a trip to the vet — a problem that Pam Roussell knows all too well. A longtime cat lover and holistic health practitioner, Pam’s cat boutique, Purrrfectly Holistic, gives pet owners alternative approaches to healing their furry friends.

 

For the last seven years, Pam’s been connecting felines and their owners to services and products that look outside the box. In the last year, however, she decided to go full-time with Purrrfectly Holistic and saw significant growth within just 30 days of making the leap.

 

Though Pam is the sole owner of her business, she’s not in it alone. She credits many people in the pet care community and the apps that support her ecommerce for helping her along the way. On this episode of Be a Marketer, Pam and host Dave Charest, Director of Small Business Success at Constant Contact, walk through her experience growing and marketing Purrrfectly Holistic.

 

Tune in to hear how Pam coordinates her social media and email marketing efforts, her advice for finding your people, and tips for getting the most out of Constant Contact, even as a non-techy person.

 

Meet Today’s Guest: Pam Roussell of Purrrfectly Holistic

 

🐈 What she does: Pam is a board-certified holistic health practitioner and longtime cat lover. She owns Purrrfectly Holistic, which provides holistic health products and services to both cat and dog owners looking for alternatives in pet care. She’s been using Constant Contact since she started her business over seven years ago.

 

💡 Key quote: “Be true to yourself. Don't try to copy other people or other businesses. Don't compromise on your values.”