Be A Marketer

As a small business owner, you need to be a lot of things to make your business go—but you don't have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator, as they explore what it really takes to market your business. Even if marketing's not your thing! You'll hear from small business leaders just like you along with industry experts as they share their stories, challenges, and best advice to get real results. This is the 2024 Webby Award Honoree Be a Marketer podcast, new episodes every Thursday!

Ask Dave: 2025 National Small Business Week Edition

What happens when you take your marketing questions directly to the source, live and in person? You get real, unfiltered conversations with small business owners tackling everything from email strategy to AI content creation. To celebrate National Small Business Week, Dave Charest, Director of Small Business Success at Constant Contact, hit the road for live Q&As at Small Business Expo events in Boston and NYC. In this special “Ask Dave” edition of Be a Marketer, he answers real questions from real business owners on the spot.

Smart Ways to Use Al as a Solopreneur with Mike Allton

Four hours per week. That's all Mike Allton needs to run a content machine that includes newsletters, blogs, and multiple podcasts. As an AI strategist, podcast host, and chief storyteller at Agorapulse, Mike has mastered the art of efficiency.

His secret? A strategic blend of AI tools and email marketing automation that turns one piece of content into many, all while building deeper connections with his 45,000+ subscribers.

What Hurts and Helps Your Email Deliverability with Jennifer Nespola Lantz

Have you ever wondered why some of your emails land in the inbox while others mysteriously vanish? The secret to successful email marketing isn't just what you send, it's who you're sending to. The foundation of effective email marketing starts with how you build and maintain your list. Jennifer Nespola Lantz, VP of Deliverability and Industry Relations at Kickbox, brings over 15 years of expertise to this critical aspect of digital marketing. What began as an accidental career shift has blossomed into a passion for improving email deliverability and helping businesses connect reliably with their customers.

Building a Passion-Fueled Business with Jason Shron

A section of a train in his basement isn't the most interesting thing about Jason Shron. It's how he turned an obsession with model trains into a thriving international business — simply by being himself. In fact, he left his PhD program in art history to pursue his passion full-time.

How to Build and Manage a Healthier Email List with Constant Contact

In this episode, Dave Charest speaks with Constant Contact product leaders Jesus Flores, Product Manager focused on audience growth; Ryan Burke, Director of Product specializing in small business growth; and Mike Crawford, Senior Product Manager responsible for the contacts experience. They discuss the risks of relying solely on social media for marketing and why building a contact list you actually own is the foundation of sustainable marketing.

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