Be A Marketer

As a small business owner, you need to be a lot of things to make your business go – but you don't have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, as he discusses what small businesses need to know to successfully grow a loyal customer base, share updates, drive traffic, and boost sales. You’ll hear Dave’s advice from talking with Constant Contact customers, as well as tips from industry experts and stories from small business leaders just like you. Listen to new episodes of this 2024 Webby Award Honoree podcast every Thursday.

#56 - Finding Success through Good News with Marie Gilmore

Despite being a newspaper, the Osprey Observer effectively utilizes digital tools like email marketing and social media. The key to running a successful local paper, for Marie, is being deeply involved in and committed to the local community. Her team focuses on covering local good news and events, and the relationships they build with local advertisers and readers.

#55 - Ask Dave: Can I import purchased contacts into Constant Contact?

Thinking about importing purchased contacts into your Constant Contact account? In this episode, Dave Charest, director of small business success at Constant Contact, and Kelsi Carter, the team’s brand production coordinator, discuss why you should avoid importing purchased contacts into your account and how to grow your email list organically.

#54 - Getting Repeat Business with Clif Johnson

Identifying and understanding who your key customers are is a crucial part of marketing for Clif Johnson, especially if you’re targeting diverse audiences like professionals and consumers. "You really have to put on kind of two marketing hats. You have to understand the needs of both of those customers and really be able to cater to them in order to effectively market to them,” says Clif.

#53 - Ask Dave: How can a nonprofit child welfare org use email marketing?

Wondering how ‌nonprofit organizations can use email marketing effectively? In this episode, Dave Charest, director of small business success at Constant Contact, welcomes Kelsi Carter, the team’s new brand production coordinator. They go on to discuss the importance of storytelling, segmentation, and frequency in email marketing.

#52 - Growing with Your Business with Corissa Saint Laurent

On this episode, Corissa and host Dave Charest, Director of Small Business Success at Constant Contact, delve into the art of building relationships, understanding your audience, and the significance of marketing in connecting with customers.

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