Be A Marketer

As a small business owner, you need to be a lot of things to make your business go—but you don't have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator, as they explore what it really takes to market your business. Even if marketing's not your thing! You'll hear from small business leaders just like you along with industry experts as they share their stories, challenges, and best advice to get real results. This is the 2024 Webby Award Honoree Be a Marketer podcast, new episodes every Thursday!

Art, Story, and the Business of Wonder with Gregangelo Herrera and Team

The Gregangelo Museum wasn’t supposed to exist. It began as a run-down rental in San Francisco — a place where artist Gregangelo Herrera patched collapsing rooms with found materials, turning repairs into creative experiments. One of those repairs became a full-blown art installation. One became two. Then three. Forty years later, the house is a city landmark, and the team behind it is reshaping what immersive art and marketing can look like.

How to Make Marketing Work for You with Lorraine Ball

Selling a business wasn’t part of Lorraine Ball’s original plan. But after nearly two decades of running her marketing agency, Roundpeg, she knew it was time for a change. Rather than walking away entirely, Lorraine kept the pieces she loved — her podcast, “More Than a Few Words”, and her consulting work — while selling the rest. “The day you start [your business], you need to think about your exit,” she says on Be A Marketer. “You want to build a business that someone will want to buy.”

Power of Personalized Email Marketing with Marc Newberry and Jasmin Bollman

Running a successful marketing campaign doesn't require a massive team or unlimited resources. Sometimes, it just takes a small, dedicated group that knows how to connect with people on a personal level. That's exactly what Marc Newberry and Jasmin Bollman have accomplished at Genumark, Canada's leader in custom-branded merchandise and apparel. With a marketing team of just four people, they've mastered the art of personalized communication while expanding into the US market.

Your Real Estate Marketing Playbook: Recap with Stephanie, Dave, and Kelsi

In this final episode of Be A Marketer - Real Estate edition, hosts Dave Charest, Stephanie Alfonso, and co-host Kelsi Carter, recap key lessons from their six-episode deep dive into marketing strategies for real estate professionals. But these insights aren’t just for real estate, business owners across industries can apply these takeaways to their own marketing efforts.

Changing Your Behavior to Build a Stronger Business with Carissa Reiniger

Running a business that lets customers choose what they pay might sound like a recipe for failure. But for Carissa Reiniger, Founder and CEO of Silver Lining, it's part of a 20-year mission to change the global economy one small business at a time.

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