Marketing Digest

Sky Candle Co., founded by Albert Feldman and Greg Dekermenjian, is a shining example of how a small business can  illuminate its path to success even during challenging times. The company, which specializes in clean, vegan, non-toxic candles, diffusers, and room sprays, began as a side hustle. Named after the owners' beloved dog, Sky, the business took off during the COVID-19 pandemic, a time when the world seemed to pause, and many small businesses faced uncertainty.

Email list segmentation is the process of creating separate email lists based on any number of factors that influence how, when, and why customers are receiving communications from your business. Segmented email lists make sure your customers receive personalized messages at the right time.

You know you need to be reaching out to the people on your email list regularly, but you also need to make sure that they aren’t feeling overwhelmed. Discover the right frequency for your audience!

July is a tough time of year to stay in touch with your audience—between vacations, travel, and beating the summer heat, you’ll need something attention-grabbing (or cooling) to give them a reason to engage.