Community Coach Insights: Using Canva to improve your conversion rates

Watch our "A Simple Online Marketing Plan for Nonprofit Year-End Success" Webinar


As a nonprofit organization, the next few months are a prime opportunity to set your organization up for success to hit your year-end fundraising goals. Online marketing and donations will play a key role in your success and setting up a plan now will keep you on track through the busy season while still getting the word out about your cause.


During this free on-demand webinar, we’ll guide you through planning a year-end fundraising campaign for your organization. With our guest expert, Michele Hickey, we’ll provide tips and ideas for leveraging online channels and reaching the people who matter most.


In this webinar, you’ll learn:

  • How to plan for key giving opportunities
  • How to execute your year-end marketing plan
  • How to prepare for ongoing success after the holiday season


In addition to nearly 30 years of experience in the nonprofit sector, Michele Hickey of Silver Lining Communications has an MS in Professional and Technical Communication from NJIT, an MA in Nonprofit Management from the New School University, and a BA in Business from Rutgers University. In 2003, she founded Silver Lining Communications, LLC which specializes in content development for the nonprofit sector. She works with nonprofits of all sizes and types, from higher education institutions to grassroots organizations. She has been a Constant Contact Certified Solution Provider since 2018. 



Marketing Digest

Check out marketing advice, tips, and tricks. All from our Constant Contact experts

Visit the blog

  • Avatar

    Support Tips

    Social Media

    "There's a multitude of ways to engage your audience through us using your social platforms - via ads, social post metrics, email links, and more! " - Will

    See Article
  • Avatar

    Support Tips

    Call-To-Action Links

    "Target your most engaged contacts by creating a segment. Create a special offer or show your appreciation!" - Caitlin

    See Article
  • Avatar

    Support Tips

    Welcome Your Audience

    "Greet new contacts with one or more automated Welcome Emails depending on their interests or your business goals." - Nick

    See Article