On Monday, I wrote about how to collect contacts in person and online. And on Wednesday, I followed up with a piece on . Now I'd like to give you our List Building Starter Kit.
*Are you using any of our tools to collect your contacts?
*What is working for you?
*Is there anything that you need that would help your business grow?
Share your experiences with us here!
Here's our list building starter kit: it's a treasure trove of tips, tools, and apps for adding contacts easily, anywhere. These are the resources that help you grow the kind of quality list that means better business.
Tools and Apps
Join My Mailing List (JMML) - This free tool allows contacts to join your list2 right from your website or newsletter.
JMML for Facebook - The Join My Mailing List app for Facebook3 lets you install a tab on Facebook Fan Pages--visitors interested in subscribing to your mailing lists can sign up directly from Facebook.
Text-to-Join- Build your list anytime, anywhere on any mobile device, for free. Just sign up4 and reserve your own personal keyword, then share it everywhere.
Quickview for iPhone--If you have an iPhone™ or iPod Touch™ our free QuickView5 app lets you collect new contacts at networking events, seminars, and anywhere else.
Contact Capture Tool - Use our desktop tool6 to sign people up right at your front desk or checkout area.
Contact Management App Smorgasbord — Make uploading and syncing your contacts a breeze with all our contact management apps7.
The quick list - Want tips to get you started, fast? 7 Quick and Easy Tips to Grow Your List8.
The step-by-step guide -- Our new List Building Guide9 has all the details on adding contacts to your list.
The interactive webinar - Question the experts with our Building Better Lists10 webinar.
The top ten -- Our list building tips11 page puts all your must-have info in one place.
List building tools -- Our list building tools12 give you great resources to use for your list building efforts.
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On Monday, I posted some List Collecting Practices for Nonprofits that can be done in person and online. Here are some more ways that you can collect your contacts. Link to your signup page: Going beyond your website, put links to sign up for your newsletter in the emails you send through Constant Contact and in the signatures of your staff email accounts. This way, every message a donor or member gets from you will contain a subtle reminder to join your email list if they haven't done so already. Also, add a join my mailing list (JMML) link to your newsletter to capture the folks that receive your email from a friend, associate or other trusted source via the forward to a friend link. Promote upcoming issues of your newsletters via social media: Another way to get people to sign up for your mailing list is to provide a teaser for an upcoming mailing on your Twitter, Facebook, and LinkedIn accounts. A quick "Want to know more about Topic X? Sign up for our newsletter" with a link to your signup page will compel people to join. Set expectations Whether you're asking for an email address face-to-face or online, it's important to set expectations for the person signing up. Give people a visual so they can see what they're signing up to receive. An easy way to accomplish this is to show supporters a recent email, either with a color printout of your newsletter displayed next to your signup book or through links to your email newsletter archive. When asking someone to join your list in person, phrase the question like this: "Would you like to sign up for our monthly newsletter for upcoming events and other information?" This sets the expectation that those signing up will receive something from you on a monthly basis that contains upcoming event information. A similar effort should be made online to set expectations appropriately. Tell people when they're signing up exactly what they will be getting and how often. This way, subscribers are not surprised when your first email arrives. I also recommend that you send a confirmation email to new subscribers joining your email list. The message should reiterate what the recipient has signed up for and include a special "thank you" for being such a loyal supporter. Constant Contact provides an easy way to do this. Link to more info here. Contacts are a valuable asset Your list is not going to grow magically without any prodding. Make sure you engage your supporters and members whenever and wherever you come in contact with them -- be it in your office, at an event, on your website, in your regular email correspondence or on your Facebook Fan Page. At every turn, you, your staff, and your digital presence should be politely directing supporters to join your email list. Are you using any of the above methods to collect lists? Share your list collection practices with us? Is there anyway that we could make List Collecting easier for you?
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Hello there. My name is Alec Stern, Vice President Strategic Market Development and I’m one of Constant Contact’s Founding Team Members. I focus on Nonprofit and Association market development. I’m also very active in the Nonprofit community and have worked with many on their efforts to advance their mission and cause through online marketing tools, techniques and strategy. I’m often asked questions about how to build an email list of donors, supporters and members to communicate to. While you may put together the best looking and most compelling email campaigns ever, without a permission-based list of people to receive them, your messages can go unseen. Fortunately, there are a number of simple ways to build and maintain your email contact list so you can reach the people your organization covets the most: your loyal donors, supporters and members. Ask in person When your donors or members come into your nonprofit or attend one of your events, are you asking for their email address? Letting them walk out the door without asking is equivalent to losing a valuable asset. Why not ask? You'll be surprised at how willing supporters are to give you their address. In fact, over 50% will provide their email address to you on the spot. You just have to ask for it. There are multiple ways to do so. One way is to give your staff an incentive to ask. I recommend creating a contest to see how many email addresses your organization can collect over a given time period. Everyone likes to win, so make a game of collecting email addresses and get your entire organization involved. You should also advertise the availability of your newsletter at events. At your event, ask people when they check-in or register if they would like to be added to your email list. (Constant Contact offers an easy way to order signup books, display placards, and signup cards for your business or organization. Find out more here.) Ask online Asking online might be a little easier for some, since it removes the human fear of rejection. And there are multiple touch points where you can ask your supporters for their email address on the Web. Here are a few to consider: Add a Join My Mailing List (JMML) box: Make the Join My Mailing List box a key feature on your website so that it appears prominently on just about every page. Through search engine queries, you never know where people may land on your site. Adding the JMML box to every page ensures that no matter how a visitor finds you, he or she will have an opportunity to join your list. And for those who have a Constant Contact account and a Facebook account, we provide an easy way to put a Join My Mailing List tab on your Facebook Fan Page. Link to more information or see resources at the end of this article. Are you currently collecting email addresses? How is it working for you? Share your thoughts on your successful list building techniques.
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