Bill: The header graphic is fuzzy. Notice the header is not the full width of the template. You can fill the background color of the company logo block with the same color as the image (#740F1F), so it looks like it is a full 600 pixels wide. The Quick Links are not being used to the full potential. “Register Now” doesn’t make sense in this case. Perhaps you can rename Quick Links to Products. Then you can list the different products you sell, (Commercial chairs, Wholesale patio furniture, Commercial table tops, Restaurant booths, etc or Tables, Bases, Chairs, Stools, Outdoor, Booths, etc. ). Then you can use the reporting to segment your list into categories by interest. The grey background color does not complement your product, nor match your website. I would change the main background color to white & perhaps change the body background color to grey. Most of the text is bold, not everything is important. Only bold the important information. There isn’t a defined call to action. Under the first article with the two chairs, you state “Limited Offer – Buy Now”, but how? The image is not linked, nor is the words “ Buy Now”. Linking the image & the words to the exact page on your website where they can buy the product will result in a customer getting the information they are looking for instead of losing the customer because they can’t find it from your homepage. 25% open rate is a great open rate, above the industry standard for your industry.
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Dave: It's great that you are experimenting with different templates & layouts. A few notes about the email. The colors used portray your brand well. The email is wide, making a horizontal scroll necessary. This is happening because the header image is 684 pixels wide. Also, the Premier Corporate Sponsor logos are stretching the template even wider. The content would lend itself more to a two-column layout with a Table of Contents block labeled "Upcoming Events" as there is a lot of events in this one email. The call to action (Registering for the events) is lost in all the information. It's recommended to change the Registration link to another color & make it bold to make it stand out more. Most of the sponsor images within the email are grainy. You can use picnik within Constant Contact to resize the images for better clarity. Lots of different fonts & font sizes - should try to be consistent. Congratulations on being an All Star!
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