We have had success in acquiring contacts through a few means recently. The biggest audience has come from using full-screen pop-up ads on our homepage, which encourage users to subscribe in order to receive the latest information on issues they care about. The next largest audience comes from encouraging email signups through offerings such as webinars, so that they can receive additional educational information from our organization. Users are segmented based on the ways they were acquired, through tailored lists in our account. So far, so good!
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