UPDATED: March 2018
Please click here to learn more about using our Social Share feature.
The information below is out of date.
----- I had some great questions during yesterday’s Creating Marketing Emails webinar and I’d like to share one of the topics we talked about: posting your emails to your Facebook business page using Simple Share.
If you have questions about email marketing and social media, please send them my way by commenting on this post, contacting me via Twitter at @azurecollier, or asking them during the Q&A portion of one of our Constant Contact webinars.
Q: I’ve been using Simple Share to post about my emails and promotions on my social media networks, but it’s been posting to my personal Facebook profile and not my organizations page. How do I fix this?
A: You should check your Constant Contact account to see if it’s linked to your Facebook business page through Simple Share. You can find the Simple Share button on the page where you schedule your email. It will also appear on the page you’re sent to when you click on a sent email in the Constant Contact email marketing tab.
Click on Add on the top right of the Simple Share window, and then select Facebook.
You’ll go to another window that contains the Facebook accounts you’ve linked to Simple Share.
Select the business page that you want to post to from Constant Contact and hit the Continue button to add it to your account.
When you’re posting, make sure you uncheck the box next to your personal page, and that the box next to your organization/business page is checked. Your post will appear on your Facebook business page.
Use these screenshots to guide you through the process, or view this Simple Share video tutorial.
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A few weeks ago, I was looking for a new restaurant for my husband and I to try in a nearby town. I turned to Google to find more information on a pub-style restaurant and discovered that the eatery did not have its own website. What turned up first in the rankings instead? A Yelp site with unflattering comments like this 1 star review: “They have obviously cheapened the food and abandoned what made this a great spot. We will never go back.” That was one of the nicer comments. If a restaurant doesn’t have a website and all you can find online are diatribes of bad customer experiences, you might think that customer relations are not a priority for the owners. Very few people are going to spend their time or their money at an establishment that doesn’t value them. The lesson here: your customers are going to talk about you online. Use that conversation to win them back if they’re unhappy, and to keep them coming back if they love you. One Constant Contact customer who does this well is In A Pickle in Waltham, Mass., owned by Tim Burke. They’re a breakfast and lunch place that serves up dishes like caramel crunch French toast with a fun atmosphere, and they’ll do anything to please their customers – including keeping tabs on customers’ parking meters. If the meters are running out of time, the staff will drop in another quarter in so customers won’t get parking tickets. In A Pickle’s customers adore the restaurant and have flooded Yelp with positive reviews. A recent post about Yelp on openforum.com mentioned In A Pickle; Burke told the writer that between 30-40% of his business comes from Yelp. They have 4.5 stars and 187 total reviews, which In A Pickle frequently posts on its Facebook page and its Twitter account with thanks for the author. The few negative reviews usually include some words of praise and sometimes revisions after the writer gave the restaurant a second chance. In A Pickle encourages the reviews – they link to Yelp in their weekly newsletters – and responds to complaints and suggestions alike. “This kind of customer service is above and beyond,” said one Yelp reviewer who changed his rating after Burke reached out to him. Feedback is an opportunity for businesses – ask for it, embrace it and grow from it.
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