I wanted to chime in on this thread regarding the lack of Forward to a Friend in the third-generation editor. The simplest answer is that due to lack of usage in our previous editor (both our users inserting this link, and recipients using this link) we decided not to implement the feature. We also wanted to solve for cases where this feature was used as a workaround (such as getting around possible display issues), with other features or improvements to the editor. We want to focus on the latest and greatest features that will bring as much value as possible to our users. While I can understand that some users found this feature valuable, our plan is not to rebuild the second-generation editor, but rather to learn from its mistakes/successes to create a new, best-in-class editor.
To address some of the concerns around the lack of this feature:
Display concerns: some folks like the peace of mind knowing that users can see a “clean-copy” of their email. As a work-around for this, I would recommend including a “View as Webpage” link. This will link to the web version of your email without any potential display issues, and it will not have any personal information of the original recipient.
Referrals and new signups: we recommend including a link to a lead generation landing page within emails that you’re hoping will be referred along. If you wish to have your contacts share your email on their social media pages, you can include a Social Share bar in your email that allows your contacts to easily make this happen.
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We appreciate the feedback and I wanted to take the time to give you an update on some of the features you mentioned, and some clarity on how we’ve prioritized them.
Google Analytics: We prioritize feature work based off many feedback channels, as well as usage from our 2nd Generation Editor. We haven’t ruled this off the roadmap, but it has been lower in priority compared to some other features.
Search Past Campaigns: Since moving a majority of our users to the new Toolkit platform we’ve worked on adding improvements to the campaigns interface. Search is on the roadmap, however I don’t have a solid timeframe.
Enhanced Reporting: We have a feature called “Compare Campaigns” on the Reporting page, and we’re actively exploring an A/B testing feature for sending campaigns. What other kinds of reporting are you looking for?
Customize Contact List View: This is great feedback and something we’re considering building for the longer-term vision of Contact Management.
Personalization: Merging a contact field into the subject line is something we have wanted to explore but is lower on the priority list. This is great feedback and hopefully we’ll have a more concrete timeline soon.
Better Tracking Capability: We’re planning out better ways to view “Contact Growth Reports” and integrate with 3rd parties to provide more holistic reporting.
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@DebL3 I would love to follow-up regarding this feature request, and maybe why it's taken longer than hoped to develop. In reality, it was one of the least used features in our previous editor. By that I mean, end users (your recipients) very rarely used the "forward to friend" link, favoring the email client forward instead. For example, more people would use the forward button in, say, Gmail, rather than a forward link in the actual email, or the footer. Considering some of the other list growth tools we provide (website sign-up forms, Facebook sign-up forms, mobile apps, or just a "Join my List" link in the email), we saw Forward to Friend as the least effective of the bunch. However we've been looking into additional tools and options to help drive growth in new ways, possibly including forward to friend. Would love to know your thoughts or suggestions!
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