Most small business owners excel in their chosen fields, but marketing often feels like uncharted territory. You know you need a website and an email list, but what should your website look like? What should you be sending to your email list? And how do you know if any of it is even working? David Fischer, Founder and CEO of Solutions for Growth and Constant Contact Community Coach, understands these challenges. For 14 years, he and his team have helped small businesses nationwide elevate their marketing efforts and get real results.

Are your email marketing reports leaving you feeling puzzled? You're getting opens, you're even getting clicks, but are those translating to real results for your business? On this episode of Be a Marketer, Dave Charest, Director of Small Business Success at Constant Contact, sits down with Lindsay Higgins, owner of L2L Creative Group and a Constant Contact Certified Partner. Lindsay understands the struggle of deciphering marketing reports. 

What if there was a way to streamline your efforts and make your marketing work smarter, not harder? That's where multichannel marketing comes in. "When you use them together, you get a sum that's greater than the parts," says Aaron Wesley Means, Founder and CEO of Activate Business Solutions, emphasizing the power of combining channels like email and social media. 

After a corporate career in direct marketing, Aaron Wesley Means had no plans to start a business. It wasn't until he began helping his wife launch her dream dog grooming business that he immersed himself in small business marketing. Eager to build a brand and attract customers, he dove headfirst into researching list-building strategies, email campaigns, and the nuances of connecting with a target audience. Along the way, he discovered a gap — a real need for marketing expertise within the small business and nonprofit communities. In 2011, Aaron launched Activate Business Solutions, determined to fill that void.